Flashlight Comics, a free anthology of literacy-boosting comics by Ottawa’s IronLungFish Press, is aiming for a December launch into schools across Canada, and offering selected national and regional sponsors and advertisers ‘unprecedented distribution and unparalleled exposure,’ says owner and publisher Dave Whelen – who is presenting the opportunity to media buyers in Toronto this month.
Marketers involved with child-positive and healthy products, services and events (a list of criteria is posted on the publication’s website) will be offered the services of a core team of illustrators to help adapt spot ads into comic form.
Shooting for readership of 500,000 or more in the first issue, Whelen says he’s ‘about 10% there. We just signed on our 400th school.’ In Whelen’s perfect world, Canada’s 11,000 elementary schools (a potential total audience of 2.1 million) would receive Flashlight Comics six times a year.
www.ironlungfishpress.com
