Special effects company Entertainment Arts recently licensed the technology for a proprietary holographic projector that can transmit 3-D images into any empty space it’s aimed at, freeing viewers from having to be in the vicinity of a screen. Based out of Emerson, New Jersey, EA will be pursuing commercial applications now that it has picked up a five-year license from the technology’s Findlay, Ohio-based developer ATL Corporation. EA initially plans to target entertainment companies, marketers and ad agencies, along with event producers, movie theaters, museums and manufacturers interested in creating a unique in-store presence for their products.
EA signed a deal to work with Toronto, Canada-based companies Talon Retail Strategies Group and TV Boards on adding holographic technology to POP displays. Brown adds the company is in discussions with several marketers and ad agencies, including New York’s Saatchi & Saatchi, about potential projects. Although EA will take on custom jobs, there are currently three stock projector sizes available – from a 17×19-inch model that projects a foot-high image, to an 8×10-foot box that broadcasts life-size characters. EA president and CEO Eric Brown sees shopping malls as natural venues for featuring holographic projections – adding that the box could be discreetly buried inside a wall.
Courtesy of our sister publication Kidscreen, October
