Annette Bourdeau
MiC K.I.S.S. Pick: Hellmann’s offering garden plots to urbanites
When you want consumers to have greens upon which to pour your products, why not help them grow their own?
Content-heavy PlayStation.ca set to bow next week
After a soft launch earlier this month, the site is poised to head in some interesting new directions.
BMO thinks outside the bank
Groceries, laundry and podcasts by Pamela Wallin brought to you by … BMO?
Toronto Zoo gets viral with hissy spokesbug
Who knew cockroaches could rock out? The latest campaign for the Toronto Zoo stars a musically inclined Madagascar Hissing Cockroach named Jeb.
Amp’d Mobile has Canadian content deals in the works
In addition to made-in-America content, the company’s north-of-the-border subscribers will also get to see domestically produced fare.
Harper Collins debuts book soundtrack
Harper Collins has come up with, shall we say, a novel strategy for marketing Vikram Chandra’s epic Sacred Games.
Cheeky new Diesel work dominates Toronto’s Union Station
Italian fashion brand Diesel’s tongue-in-cheek new campaign aims to raise awareness about global warming, and has taken over Toronto’s busy Union Station. Campaign images can be found in over 200 different spots including floor decals, stairs and walls.
Segal brings Facebook to Canadian advertisers
Need to reach the 18-24 demo? Talk to Toronto-based Segal Communications. The agency just landed exclusive selling rights in Canada for advertising on Facebook, the current ‘it’ social networking site that’s growing by 10,000 users a day.
Alternate Reality Games drive consumers into brands’ worlds
Imagine having millions of consumers worldwide live, breathe and even become obsessed with one of your ad efforts for weeks at a time. That’s the goal of a new alternate reality game that wowed even the sophisticated techies attending this week’s Consumer Electronics Show.
EMI Music Canada pushes k-os with new mobile game
Want k-os to DJ at your virtual club? EMI Music Canada can hook that up in a new mobile game built with San Mateo, California- based game developer Digital Chocolate.
Interested in subtle messaging? Try artvertising.
Instead of blasting any kind of overt message to potential diners at a Montreal restaurant, its agency came up with something far more subtle – that demands and prompts consumer engagement.
Luxury car company offering … elephant rides?
Lexus is playing the ‘what’s in it for me’ card like a Vegas pro with personalized ads, not to mention coupons for such extravagant rewards as elephant rides in Thailand and bungee jumping in New Zealand.
BC Hydro’s holiday campaign literally pedals energy efficiency
DDB Canada came up with a powerful way for BC Hydro to promote energy efficiency during the holidays. They invited passersby to pedal bicycles to produce enough electricity to light up saucy snowmen and trendy trees.
Pimp my … email?
A software co that services email users in 100 countries is now exploring ad opps, and touting its viral Trojan horse potential.
Poignant new Salvation Army Christmas campaign looking for media donors
Here’s a holiday-themed chance to do the right thing by helping Sally Ann bring visibility to the needs that most of us don’t even recognize.
