Melita Kuburas
Winds of change for Wind Mobile
One of Canada’s youngest wireless carriers is mixing up its marketing messaging with a new campaign that shifts from brand positioning to tactical offers in print, radio and OOH advertisements.
Canada Dry serves up culinary tours
In partnership with Canwest, a new campaign and contest for Canada Dry ginger ale includes prizes cooked up by the Food Network’s popular chefs and a special segment with ET Canada’s Kim D’Eon.
Global’s Glee-ful about new video player
Two sponsors – Nivea and Telus – are featured in the debut of a redesigned, high-def online video player.
Come Dine with Me comes to Canada
Corus’s W Network is ordering 40 episodes of the series that pits amateur hosts against each other.
Coors Light can’t confirm or deny Golf Experience
The contest is no longer housed online but the bulk of the media is still digital video in Molson’s annual Coors Light Golf Experience promo.
Home Depot rises to the top: Media Monitors radio rankings, April 26 to May 2, 2010
The Government of Quebec was Montreal’s top radio ad buyer for the week.
Swiss Chalet celebrates the sauce
A Dip ‘n Win in-store gaming promotion is bolstered by a social and traditional media push that focuses on consumers’ favourite ingredient – the sauce.
Two Oceans sails on prime time
The South African wine has launched a rebranding campaign that it hopes will allow Two Oceans to gain an edge in the competitive inexpensive-wine market.
Al Jazeera launches in Canada
The international news network is now available on three channels across Canada, carried by Bell TV, Rogers and Vidéotron. Al Jazeera English is also set to open a Toronto bureau this summer.
Kia doesn’t get Lost in online buy
A five-month online sponsorship of Lost has resulted in high traffic to the brand’s website as fans flock to catch up on the final few episodes of the hit TV show.
Survivor still kicking on the top
American Idol is in second place on Tuesday night, trumping Glee by about half a million viewers.
Branchez-Vous! launches iPad app
Apple’s latest mobile device won’t hit the Canadian market until the end of May, but BV! Media’s online news network wants to make sure readers will have immediate access to a news app when it does.
The Bay tries on the top spot: Media Monitors radio rankings, April 19 to 25, 2010
Via Rail promoted its 60% off sale on the radio, debuting on the charts as the top spender in Montreal.
Nissan turns over a new Leaf
The brand’s zero-emissions electric vehicle, the Leaf, is not launching until fall 2011, but a campaign starts today to educate and court trailblazers.
CTC tours with Lay’s Chip Trips
A new boost to the Canadian Tourism Commission’s ‘Locals Know’ campaign with Frito Lay and WestJet uses Olympic athletes to promote tourist destinations across Canada.
