Terry Poulton
GM makes ’08 debut as week’s top radio advertiser:
Media Monitors – August 4-10, 2008
Hard to believe, but the auto giant has been MIA until this week, when it zoomed from #413 to #1.
Globe and Mail to publish on small screens during Olympics
Inked yesterday, the deal with mobile content purveyor Viigo provides smartphone and BlackBerry users with news, scores, standings and results from Beijing, plus direct access to the daily’s content and that of its associated websites.
Hello! Canada triples circulation
And that’s virtually the only good news in ABC’s latest audit of Canadian magazines.
Who threw that computer monitor out the window?
Passersby who thought Vancouverites were the mellowest of Canucks got a rude shock last Friday.
Canadian House & Home to get French edition
Canada’s largest shelter magazine will begin publishing Maison & Demeure in We will begin publishing in early ’09.
Bravo nabs three top series
Beginning next month, viewers will be able to catch Desperate Housewives from the get-go, the second season of Mad Men and the 18th season of Law & Order.
Olympics big winner for CBC
More than 15.2 million Canadians tuned in to catch the first weekend’s events in Beijing, while CBC.ca is attracting nearly a quarter-million live streams per day.
Zig takes New York Fries in new direction
‘Real Fries in a Fake World’ is the theme of a campaign that bowed yesterday, bringing the brand into ladies mags in a big new way.
Notes from the mediascape: Cinema ads try smell-o-vision
For some products, this might be ideal. For others, well, the imagination boggles. But a test run for Nivea in Germany found a 515% rise in recall for the scent-accompanied ad compared with the no-scent version.
Sears recoups #1 radio spot:
Media Monitors – July 21-27, 2008
The retail biggie, which had reduced its ad spend lately after leading all other radio spenders for a few weeks, climbed up from #5.
ABC announces sweeping changes
Today, the Audit Bureau of Circulations declared its intention to reduce audit costs, freeze rates and modify rules for Canadian and American newspapers.
CBC-Quattro deal spells new ad opps
News, sports and entertainment will be piped through mobiles.
Walrus names national sales rep
It’s Toronto’s DPS Media, which currently handles national print sales for several major-market urban weeklies.
Ontario Place tries wild postings for upcoming exhibit
An APB has been issued for a crate that purportedly went missing between China and Toronto’s international airport. Without its contents, a 65-foot castle composed of 250,000 fine china plates cannot be completed.
Taxi Vancouver going über cheesy
Recreating a wacky, centuries-old tradition will be the centerpiece of the first annual Cheese Rolling Festival, developed on behalf of Dairy Farmers of Canada.
