Interactive

Sympatico/MSN goes after flick fans
Sympatico.MSN.ca is going after movie buffs and film fest fans with two newly launched sites.

CanWest unveils Go!Local directory brand
The company’s entry into print and interactive online directory publishing launched in Ottawa, and two more cities will follow.

UpTrend signs TheMompreneur.com
Wanna reach 10,000 women who run their own businesses?

Yummy Mummy to launch branded UGC contest
Former MuchMusic VJ Erica Ehm’s user-generated content site for moms is launching a sponsor-packed contest to find the yummiest mummy on Labour Day – pun intended.

TD launches Money Lounge on Facebook
TD Canada Trust is on the social media scene, targeting college and university students with Facebook-based financial management tools (and giveaways)…

WatchIndia.tv targets expats in Canada
Indian expatriates living in Canada have a new online option for keeping up with Bollywood and top-rated channels from home.

The Hills scores high, After Show goes south
MTV Canada’s Dove-sponsored top series is engaging fans online, and the net’s made-in-Canada companion show is now on-air south of the border.

Mini launches virtual (branded) music label
It’s Def Mini Records, presented by Mini. Could the next big Canadian band be born of a BMW brand?

ROM aims to engage museum crowds online
Going to the museum just took on a new meaning with social media savvy.

Holiday Inn & CFL debut promo-game
The ‘Look Again Challenge’ gives fans a chance to test their coaching skills and how far they can (virtually) toss a football inside a hotel.

NetShelter adds one to techie network
NetShelter will now be serving ads to SitePoint’s web developer and design crowd.

Hanes kicks off fall shopping season with instant win game
Three $25,000 grand prizes are up for grabs in the ‘Cash-for-Comfort’ contest.

Scotiabank bows celeb-for-a-day contest
To promote its Scene movie discount/credit card, the banking biggie will give three winners, and their posses, the full star treatment.

Guessing the number of (virtual) gumballs
Can this classic contest gone virtual actually get some viral results for Dell and Intel? Here’s an interactive component to chew on.

JumpTV buys Cycling.tv
The multilingual Internet TV player from Toronto is pushing forward with its international sports programming strategy.