Interactive
Bell Media launches with Mobile TV service
The newly minted mediaco officially closed its acquisition of CTV today, and announced a new mobile content package available to all providers.
Digital is good for TV, Kantar’s Shababb tells Staying Tuned
Kantar Media exec George Shababb talks addressable TV and digital measurement as he kicks off BBM’s annual Staying Tuned event Thursday.
Claude Galipeau lands at Syncapse
The former Rogers Media exec moves to the Toronto-based social media agency.
CBC lets Canadians find their political horoscope
The Ceeb hits the campaign trail running with its new Vote Compass, a tool designed to engage the pubcaster’s politically savvy audience.
Famous faces highlight new Scouts Canada campaign
Targeting Globe and Mail readers, ‘It starts with Scouts’ promotes the organization’s role in the lives of high-profile Canadians.
Connecting with youth in the modern mediascape: part two
In this strategy magazine media feature, writer Jonathan Paul takes a look at how Xbox and Oreo Cakesters are breaking through the clutter to connect with kids on all fronts.
Simon & Schuster targets tween readers
Notes from the mediascape: The children’s publisher has partnered with a newly-launched social network called Everloop to reach young readers.
Olive upgrades for DSPs
The online sales rep co has upgraded its Olive Brand Response network to accommodate agencies’ demand-side platforms.
Casale Media thinks inside the Videobox
The ad network’s new video platform eliminates costs associated with reformatting and hosting, Casale says.
FabFind.com gets a good deal on national expansion
Former BBDO Chicago exec Bill Heilmann talks about his new venture, its new markets, and why he isn’t out to go head-to-head with Groupon.
Transcontinental boosts its digi ad network
A new deal signed with ad net Undertone expands Transcon’s online video ad opps by 25 million pre-roll spots.
L’Oreal Paris generates Youth Code
An online interactive program that allows consumers to create a personalized digital mosaic is a social media first for the beauty brand in Canada.
Publishers can now sub digi mag ads: ABC
New rules from the Audit Bureau of Circulations mean digital replicas can still be considered paid circ even if some advertisers can’t meet submission deadlines.
Travellers plan trips on smartphones: Cossette study
A majority of smartphone users say they use their devices to research activities here and abroad – but will revelations change Cossette’s media buying strategy?
Keep calm and hurry on: Media Experts’ Digital Day
Discussions at the agency’s third annual event ranged from creepy robot brains to whether or not it’s really the year of mobile. The overall theme? Do things, try things, but always measure.
