Interactive
Sweetspot.ca to launch Quebec property
Presenting sponsor Aquafresh is partnering up with Sweetspot to launch the French-language content for two new Sweetspot Quebec properties, Art de Vivre and Maman.
In-game advertising gets out of the basement
Brands like TD Canada Trust and Telus are making videogames part of their media plan, says Microsoft’s Jeffrey Dickstein.
ING Direct leaves a penny, casts a penny
Debuting a no-fee chequing account called THRiVE today, ING Direct is unveiling several OOH stunts including a ‘penny wall’ and a coin toss in Toronto and Montreal.
Twitter uncages the Tweet button
Similar to the Facebook ‘Like’ button, the Tweet button can be included on media web pages and allows people instant tweetability.
Canadian biz execs so-so on social: Leger
The public sector values social media more highly than private as a means of public engagement, according to a Leger marketing poll, but 21% of ad execs say it’s a trend with an expiry date.
Twitter use soars 109% globally
A new ComScore report reveals that Twitter use has skyrocketed globally, thanks in part to a boost in Latin America after Hugo Chavez got tweety. Canada ranks seventh worldwide for reach.
Plaid magazine to print in style
A Toronto-based online fashion and culture magazine is making the move to print one copy at a time.
Digital OOH spend ‘last-minute and erratic’: Adcentricity
In a Q2 report reviewing the digital OOH industry, Adcentricity explains which categories have boosted or decreased their spending, and which venues are most popular.
Future Shop is excited about stuff
The electronics retailer is repositioning its brand with ‘Exciting Stuff,’ a new campaign blending traditional and social media and test-targeting new audiences in Toronto.
Levi’s Curve ID: Not all butts are created equal
The brand is launching a virtual fitting room to educate consumers about the new Levi Strauss ‘fit science.’
VEVO expands client base in Canada
CTV’s Much MTV Group sales team and a VEVO exec discuss the future of music video brand partnerships as 13 brands sign advertising deals.
Cadbury paints fair trade picture
A puzzle-mural billboard campaign and social media barter system are promoting the product’s new sustainability mandate.
Extra! Extra! Women are fans of social networking: ComScore
A new global study reveals how women like to spend their time online; unsurprisingly, social networking ranks high.
Umbro donates soccer balls, supports digi expansion
A donation campaign with Kickballs for Kids also guarantees traffic to Umbro Canada’s new social media properties, the brand’s marketing manager explains.
Purina makes idols of small dogs
A new contest from the pet food brand asks small-dog owners to submit videos of their pet’s best tricks to the Beneful IncrediBites YouTube channel.
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Some GroupM Canada senior executives have left the agency
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
- MiQ becomes CFL’s first programmatic media partner
