Interactive
Casale Media opens Vancouver office
Ronn Zinko has been hired to head the new West Coast office.
‘Confident’ marketers to up budget in 2010, 2011: Gauge report
A new report by Cossette and research firm IMI International indicates that marketers’ confidence remains tenuous in 2010 but that brave marketers are forging ahead with social media and mobile.
New digi beauty magazine The Kit carries big names
Ceri Marsh, former EIC of Fashion magazine, is on board with new digital beauty magazine The Kit, which launches in September and is headed by a former VP group publisher at St. Joseph Media.
BMO challenges virtual keepers
BMO Financial Group is allowing passersby at a downtown branch to play soccer with the kids in their ad campaign via a new interactive digital display in downtown Toronto.
Vextini plays virtual peek-a-boo
The pre-mixed vodka martini brand serves up an augmented reality experience to Canadian women to show them what they could be missing mixing drinks the old-fashioned way.
Summer’s a Blur for Motorola
The brand wants young adults to find out about its Motoblur social networking service through daily trivia on Facebook.
Never enough Gaga: Canada.com launches Topics Pages
The Canwest-owned portal will aggregate top trending stories and user commentary in a series of Topics Pages, in a strategy Canwest’s Ray Philipose calls a ‘managed’ way to go social.
Online most influential medium, but trust levels are low
Canadians still spend more time with the TV than any other medium, but the internet influences their purchasing decisions the most, according to a new survey.
Nokia enters into City Battle with BlogTO
Freshdaily, an online media company that operates city blogs in Toronto, Vancouver and Montreal, has incorporated a popular ‘Best of’ list into a national contest, sponsored by Nokia.
Danone activates consumers
The foodco has launched a national campaign for its Activia brand of yogurt, urging consumers to vote on whether they buy it for taste or health benefits.
Media Contacts partners with Kenshoo
Havas Digital will integrate the Israeli tech co’s SEM campaign automation platform into the company’s agencies internationally.
Hot Wheels builds temperamental car
Mattel is touring with its first-ever life-sized car that changes colours, promoting its festival stops with a TV buy and microsite.
App-etite: Bar-hopping with Budweiser
ScoreMobile and Budweiser launched a Bar Finder app last week that helps soccer fans locate where the World Cup is being aired, but also where Budweiser is running promotions, explains UM’s Ruben Jongstra.
Ad spend on the rebound: Group M
The media agency parent co has released its worldwide media and marketing forecast report, indicating that Canada should expect almost 3% ad spend growth in 2010.
App-etite: Maple Pictures kicks some app
Maple Pictures VP Joanna Miles tells MiC about the prodco’s latest mobile move.
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Some GroupM Canada senior executives have left the agency
- Media leaders concerned ad spend not going to Canadian media
- Havas Media Canada makes three senior leadership appointments
- Upfronts 2025: Fox announces significant investment in sports
