Interactive
NXNE Interactive: Social media about generosity, humanity
Toronto’s North by Northeast music festival hosted its first-ever ‘Interactive’ media conference where presenters discussed social media, user-generated content, and the ‘untamed tornado’ it can all create.
Harvey’s flips no-name burger
Targeting young males, a radio and TV buy launching on Monday will promote a ‘Burger with Your Name On It’ contest housed on Facebook.
Westminster Savings’ balancing act
The Vancouver-based credit union uses multimedia to show consumers it can help them find better balance in their lives.
Hotmail rebrands with new domain
A new Canadian domain, Hotmail.ca asks young professionals to ditch their old Rockstar1969 email and upgrade to a more sensible address – before it’s too late.
Hyundai’s soccer media freestyle
A Facebook widget that creates personalized FIFA jerseys catapulted Hyundai’s soc media popularity this weekend. Meanwhile, a Mindshare study shows which countries Canadians are rooting for.
Virgin’s got game and cash. w00t!
Sir Richard Branson’s megabrand unveils online competitive gaming destination, Virgin Gaming, at E3 in Los Angeles. Sponsorship and add opps are available.
HMV launches Pure rewards
The entertainment retailer is launching a new rewards program with a unique-to-Canada media strategy.
Olay promises youth to bloggers
To prove that Olay Professional Pro-X delivers anti-aging results in 28 days, P&G Canada has chosen 28 women to blog about their experiences – on and off the cream.
Next Media Stars: Dorothy Zarska
As part of strategy magazine’s Next Media Stars series, the M2 communications strategist talks about going green on RBC’s just-launched multimedia campaign, the Blue Water Project, which includes a long-term social media strategy and documentary in development.
Gatorade skates into an Ambush
The sports drink is connecting with skateboarders as the sponsor of the Ambush Tour, encouraging participants and spectators to upload skate videos, photos and blogs on a branded microsite.
Roots dresses up with Douglas Coupland
It’s the artist’s first foray into fashion – a new line called Canada Goes Electric will launch on a Roots Facebook pop-up shop, promoted through online media channels to the literary crowd as the retailer attempts to bolster its online marketing and sales.
Days Inn books road trips with mom
The hotel chain is zeroing in on the female demo this year with a Summer Road Trip microsite that is promoted in and contributed to by Chatelaine, Today’s Parent and CanadianParents.com.
Cadbury’s secret revealed, Willy Wonka style
Ten golden keys have been hidden inside Caramilk chocolate bars and one consumer will be trusted with the brand’s 40-year-old caramel secret, Cadbury revealed today. Print, OOH and social media helped create the pre-launch buzz.
Branded content: low-risk investment, murky return?
Execs from three mediacos that specialize in branded content – CTV, Marblemedia and Frantic Branded Content + Commercials – discuss ROI at the Branded Content Summit in Toronto.
G(irls)20 Summit holds online ‘Change Room’ chat
An extensive viral campaign engaged young women who want to discuss global poverty and health concerns before the (male-dominated) G20 Summit in Toronto this month, explains CEO of Veritas Communications, Beverley Hammond.
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Some GroupM Canada senior executives have left the agency
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
