Interactive
Lost sock? Toronto Hydro will help find it!
A new web-based initiative from the utility seeks to engage consumers with the Lost Sock Exchange, where Torontonians can post their single socks in the hopes of finding a mate.
JFNA wants to share its Jew-#ish-ness
Notes from the Mediascape: A hash tag-centric social media campaign from the Jewish Federations of North America asks a younger generation to share what their religion and culture means to them.
Canada Dry serves up culinary tours
In partnership with Canwest, a new campaign and contest for Canada Dry ginger ale includes prizes cooked up by the Food Network’s popular chefs and a special segment with ET Canada’s Kim D’Eon.
Coors Light can’t confirm or deny Golf Experience
The contest is no longer housed online but the bulk of the media is still digital video in Molson’s annual Coors Light Golf Experience promo.
Swiss Chalet celebrates the sauce
A Dip ‘n Win in-store gaming promotion is bolstered by a social and traditional media push that focuses on consumers’ favourite ingredient – the sauce.
Branchez-Vous! launches iPad app
Apple’s latest mobile device won’t hit the Canadian market until the end of May, but BV! Media’s online news network wants to make sure readers will have immediate access to a news app when it does.
CTC tours with Lay’s Chip Trips
A new boost to the Canadian Tourism Commission’s ‘Locals Know’ campaign with Frito Lay and WestJet uses Olympic athletes to promote tourist destinations across Canada.
Elle Canada springs out of the closet
The mag has partnered with Ivanhoe Cambridge shopping malls to bring the Spring Style Lounge – complete with fashion closet – to GTA malls. Blackberry, H&M and Fuze beverages are sponsors.
Yahoo! Canada refocuses content strategy
Once mainly a content aggregator, Yahoo! has embarked on a new original-content strategy designed to appeal to advertisers and readers alike.
MasterCard sings for hockey’s ‘Unsung Heroes’
A new campaign from the title sponsor of this year’s Memorial Cup focuses on all the little things that make hockey playing possible, using a digital strategy to drive awareness.
2010 Canadian Young Lions winners announced
The Globe and Mail-sponsored contest today revealed the eight winners who will represent Canada at Cannes in June. Agencies rep’d include DDB, John St. and Rethink.
ABC teams with Verve Wireless on mobile data
The media auditing org partners with the mobile publishing platform to offer its users audience info by device, day part, access point and UMVs for their mobile content.
Radio lives, but online driving listenership: BBM Staying Tuned
At the recent conference, experts weighed in on Canadians’ multimedia habits, how geography affects what you watch or listen to and how customization of the listening experience is driving online radio.
City Sonic rocks out on mobile
The series of short films about Toronto’s favourite musicians is available via a new app that allows users to find venues and film locations with mobile GPS, and unlock bonus material when they arrive on site. Sponsorship opps are available.
Smart Car love story teases urbanites
Mysterious 10-second spots entice online viewers to watch a full-length feature on a choose-your-own-adventure-style microsite.
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Some GroupM Canada senior executives have left the agency
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
