They may not be strutting the runways in Toronto this week, but if any sector of the blogosphere is achieving desirable-venue status for advertising, it’s online fashionistas.

A menu of content for sports fanatics and some funny French stuff are getting tied in to Branchez-Vous Network properties.

The cosmetics biggie is the first in its category in North America to leverage the popular social networking site in such a branded, interactive way.

Numbers may seem tedious to some, but the excitement factor for accounting students is high, thanks to tuition credits, cash prizes for their schools and viral fame.

The 25th anniversary of Michael Jackson’s Thriller has spawned a UGC-friendly microsite that lets users put themselves in the original music video.

In the new virtual community, hopefuls can choose an avatar, relax at the Perks Café and then check out opps at Staples Business Depot and other retailers.

The Calgary company, together with Joe Media, is bringing episodes of Fixing Dinner to iPods and iPhones.

The new Wonder+ Headstart bread is behind an interactive brain workout for kids with an on-air push to a microsite promo by Teletoon.

Mouthwash is not typically associated with fun viral campaigns, so Dentsu is monitoring how enthusiastically people play along with shtick that rates what their mouths emit – on a scale from ‘fragrant’ to ‘noxious.’

The US net behind Dexter has signed a deal to let the show’s video gaming fans enter the conflicted world of the dark defender.

New kids’ titles will be added to the site’s portfolio of 150 games as part of the broadcaster’s Mega Mucho More March Break event.

One day after millions tuned in to the premiere of Oprah’s Big Give, the lady herself tried to make webcast history with that little free-long-distance VoIP thing – Skype.