The medical drama takes top spot for the week with over three million viewers, while CTV’s Big Bang Theory slides in at second place.

The Canwest channel is promoting its new Global Toronto News Hour co-anchor Anne Mroczkowski – formerly of Citytv – with a local multimedia campaign.

The new comedy Men with Brooms and a factual show fronted by design guru Debbie Travis are the only new additions to pubcaster’s fall lineup.

The broadcaster’s EVP Richard Stursberg tells MiC about the new partnership inked between the CBC and the National Post, while network execs Stewart and Moore wax on media strategies and sales predictions.

The Kimberly-Clark brand of diapers is now available in denim and the launch campaign is targeting trend-savvy moms with an eye toward fashion.

Homegrown drama Rookie Blue headlines primetime Thursday for Global, while CTV welcomes back So You Think You Can Dance and new eps of Hiccups, Dan.

The cult hit ends on a high, while the season finales of Grey’s Anatomy, American Idol and Survivor all hit ratings high notes.

Virgin Mobile and Smarties will be featured in broadcast integrations, while P&G, Stride gum, Nokia and Playtex have online promotions linked to the sponsorship.

Broadcaster has a slight edge over competitor CTV for the entertainment news hour, while ET Canada trails etalk by merely 25,000 viewers.

The playoffs on CBC had more than 3 million viewers for the first half of the week, about 200,000 more than Survivor’s Heroes vs. Villains finale on Thursday night.