Television
The Score’s Gillette Drafted freshens up for season two
The second season of the sportscaster’s branded content partnership with the P&G brand kicks off this week with a live audition tour complete with Gillette Grooming Station integration.
Sleeman brews infamy
The brewer’s first national TV effort in over five years recounts five generations of Sleeman family history.
Canada Dry serves up culinary tours
In partnership with Canwest, a new campaign and contest for Canada Dry ginger ale includes prizes cooked up by the Food Network’s popular chefs and a special segment with ET Canada’s Kim D’Eon.
Global’s Glee-ful about new video player
Two sponsors – Nivea and Telus – are featured in the debut of a redesigned, high-def online video player.
Come Dine with Me comes to Canada
Corus’s W Network is ordering 40 episodes of the series that pits amateur hosts against each other.
Coors Light can’t confirm or deny Golf Experience
The contest is no longer housed online but the bulk of the media is still digital video in Molson’s annual Coors Light Golf Experience promo.
MiC Editor’s Pick: Call me Hit-Girl, I’m in for Superhumans
History in the US has green-lit a new reality series hosted by comic book legend Stan Lee called Superhumans – and we’re betting the ‘characters’ are going to be a lot more interesting than Billy the Exterminator.
The Score teams with t.o.night
The new partnership includes The Score content and branding on the sports pages of the free daily commuter paper, along with cross-platform promotion.
As Robertson takes top TV gig at Shaw, Murphy steps up at Corus
Paul Robertson’s new gig atop Shaw Global’s assets makes him the most interesting man in Canadian TV, and Doug Murphy fills his shoes at Corus.
Two Oceans sails on prime time
The South African wine has launched a rebranding campaign that it hopes will allow Two Oceans to gain an edge in the competitive inexpensive-wine market.
Al Jazeera launches in Canada
The international news network is now available on three channels across Canada, carried by Bell TV, Rogers and Vidéotron. Al Jazeera English is also set to open a Toronto bureau this summer.
Rona does it right, again
The DIY retailer launches phase two of its ‘Doing it Right’ campaign today, with three new TV spots and a focus on its eco products.
Kia doesn’t get Lost in online buy
A five-month online sponsorship of Lost has resulted in high traffic to the brand’s website as fans flock to catch up on the final few episodes of the hit TV show.
Showcase to play Endgame
The Canwest channel has green-lit the one-hour drama about a crime-solving chess champion.
Survivor still kicking on the top
American Idol is in second place on Tuesday night, trumping Glee by about half a million viewers.
