Television
Shaw to acquire 100% of Canwest TV
The mediaco announced this morning that it has entered into agreements to acquire all of Canwest’s television business in a move that ends its dispute with Goldman Sachs.
CTC tours with Lay’s Chip Trips
A new boost to the Canadian Tourism Commission’s ‘Locals Know’ campaign with Frito Lay and WestJet uses Olympic athletes to promote tourist destinations across Canada.
Canadiens rock TSN, RDS
Montreal’s climactic Game Seven victory over Washington sends playoff ratings to new heights.
Canwest votes for The Kennedys
History Television is hooking up with History in the US to co-produce an eight-part drama on the family, set to premiere in 2011.
MasterCard sings for hockey’s ‘Unsung Heroes’
A new campaign from the title sponsor of this year’s Memorial Cup focuses on all the little things that make hockey playing possible, using a digital strategy to drive awareness.
Canwest enters into new Reality
A new specialty channel called Global Reality launches July 1, which will serve as a hub for leading programming in the genre like Survivor and Project Runway Canada.
2010 Canadian Young Lions winners announced
The Globe and Mail-sponsored contest today revealed the eight winners who will represent Canada at Cannes in June. Agencies rep’d include DDB, John St. and Rethink.
ASC to launch ‘truth’ campaign
Six new members have been appointed to Advertising Standards Canada, including J. Eric Glass of Procter & Gamble and Breydon MacDonald of CHUM Radio, as the industry regulator readies a new campaign promoting its services.
Castle moves from A to CTV
The sleeper hit will have its final three episodes on the CTV main network – but will Beckett and Castle’s relationship get as hot as the show?
Survivor keeps its lead alive
The reality show continues its reign atop the weekly charts, while Idol, The Big Bang Theory and NHL playoffs lead on their respective nights.
Walmart breaks eco-barriers
The retailer’s new TV and online campaign addresses three key issues that can hinder ‘green’ marketing: price, confusion and habit.
CBC is secure about its InSecurity
The Ceeb talks about its new comedy, set to shoot this summer, and reveals integration opportunities for its new and returning programming as well.
Popsicle sponsors Soccer Day
The Unilever brand announced a sponsorship of more than 1,200 youth teams across Canada – support that will be promoted through their title sponsorship of CBC’s nationally broadcast special.
Canwest orders Top Chef Canada
Top Chef is one of the most popular series on the Food Network, and now fans will get to watch their country’s own culinary masters compete in the Canadian version, ordered for Spring 2011.
Ad rev dips for pay, specialty and VOD: CRTC
But subscriber revenues are up for those services, leading to a pre-tax rise in profits for that sector, according to the CRTC’s 2009 financial results.
