Articles Tagged ‘Robert Tercek’
Prime Time 2013: TV players need to embrace future, not fight it
Digital visionary Robert Tercek told conference delegates the TV industry needs to break the seasonal mindset and adapt RTB and performance tracking-based advertising.
Prime Time 2012: Why TV doesn’t make any sense, and Google and Facebook do
Interactive guru Robert Tercek told the conference that broadcasters need to get their heads out of the sand and embrace social media and other emerging digital platforms.
