Virgin music festival adds Vancouver gig

Last year's inaugural fest in Toronto attracted a gaggle of top-tier marketers who connected with youthful music lovers in a variety of ways. This year, the opps are doubling.

MuchMusic, Future Shop, Royal Bank of Canada, Nokia, Labatt, Bacardi, Levi’s, Adidas, Axe, Xbox, Energizer and General Motors of Canada all piled on for last summer’s inaugural Virgin Festival, which drew a roster of popular bands and thousands of young music lovers.

Concerts dates have just been announced for this year’s Virgin Fest: May 20-21 in Vancouver and Sept. 8-9 in Toronto. Among the scheduled performers are My Chemical Romance, Billy Talent, Muse, AFI and Hot Hot Heat.