Ad mascot mingles with Mickey
April 18, 2007 by
Terry Poulton
Travelocity’s bearded ambassador is enjoying yet another adventure, but this time it’s at the behest of a major marketer. In a first-of-its-kind partnership for the online travelco, the ever-lovin’ Roaming Gnome accepted an invitation from Walt Disney World to be mascot in residence at its 14th annual Epcot International Flower & Garden Festival in Orlando, Florida (continuing until June 3). The deal, says a Travelocity rep, ‘illustrates (our) desire to work with partners on a more intimate level and deepen our relationships by leveraging our brand affinity.’
Proving yet again how adept R.G. is with social media, the little guy is producing an online diary about his stint among the posies. It’s available not only on a Travelocity microsite, but as an HD podcast for iTunes subscribers. Photos of Himself festoon the site, along with raves about such activities as crooning with a (Dawn-less) Tony Orlando and sporting a black eye patch in front of a Pirates of the Caribbean topiary.
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