Two brands stage comebacks: Eloda – June 22-28, 2007
KFC's and Ferrero's TV buys hadn't put them in the top ranks of national advertisers for several years. Now they're enjoying the #10 and #15 spots, respectively.
While both KFC and Ferraro rejoined the big spenders, occupiers of the top four spots remained identical from the previous week. But The Brick Warehouse climbed from #7 to #5, Johnson & Johnson rose from #10 to #7, and Nestle upped its spot volume sufficiently to move from #15 to #9. All info below was gathered through Montreal-based Eloda’s online TV ad tracking, auditing and viewing services, and all data is based on its recording grid (www.eloda.com).