Quebecor pumps up TV ad spend – Eloda – July 21-27, 2007
Fresh from buying Osprey Media, Quebecor made it back into the ranks of top TV spenders after nearly five months, appearing at #8.
While Quebecor grabbed the #8 spot, P&G and Kraft stayed camped in the top two spots, while GM and Effem swapped places in the next two. Meanwhile, The Brick Warehouse climbed from #7 to #5, Unilever rose from #12 to #9, and KFC dropped from #5 to #12. All info below was gathered through Montreal-based Eloda’s online TV ad tracking, auditing and viewing services, and all data is based on its recording grid.