Top TV spenders chart dominated by newcomers: Eloda – August 25-31, 2007
Fully half of the top-spending brands on this week's chart were making their '07 debuts.
Bell Canada appeared among the top television spenders for the first time in three months. But the real news is the appearance on the chart – either for the first time this year or the first time ever – of half a dozen brands. They include: Acushnet, Brault & Martineau, SafeWay, Alberto-Culver, Forzani and Value Village. All info below was gathered through Montreal-based Eloda’s online TV ad tracking, auditing and viewing services, and all data is based on its recording grid.