Sears taps TBWA as AOR

Sears Canada has chosen its agency of record to revitalize the brand across media touchpoints.

Sears Canada has tapped TBWA to be its agency of record, aiming to revitalize the brand across TV, radio and print. BBDO was Sears’ previous AOR.

National manager for the corporate brand and creative marketing Lauren Moir says Sears selected TBWA after ‘an extremely rigourous and intense search process that included several leading agencies in Canada.’ TBWA Canada president Jay Bertram says the agency is looking forward to working with Sears, as ‘no other brand is more trusted’ in the country.