News
GroupM tops Canada’s 2020 media billings: Comvergence
Mediacom, Mindshare and Wavemaker had the highest net new business in a year where Rogers, Uber and HBC were the big accounts on the move.
COBS bakes more digital into doughnation day
The bakery brand harnesses an always-on digital play and mobile pre-roll to ensure local penetration.
IAS and Xandr partner to provide more programmatic context
Sentiment analysis layered into contextual targeting provides more safety for brands and their ad placement.
GainShare hires new SVP of consumer experience
The performance marketing agency hires Matt Kelley to provide a more holistic perspective for clients.
WPP’s organic revenue was down by 8.2% in 2020
But the holding company’s recent trajectory has it expecting 2021 to be a year of “solid recovery.”
Swiss Chalet renews WW partnership with a big paid strategy
The family service restaurant focuses on community engagement by investing more in social spend.
How Canadians feel about commercial radio stations
Research from Ipsos and the CRTC shows they still prefer it over other audio platforms, but there are big areas for improvement.
Tech and media organizations form coalition to combat content fraud
Microsoft, Adobe, BBC and Intel are among those that formed a group to (re)build trust in online content.
TVA Group’s revenue fell by 10.8% in 2020
The results were partially attributed to a 13.7% decline in ad revenue due to pandemic, though digital was a bright spot.
StackAdapt preps context-based, cookie-free targeting
The programmatic platform believes its AI product can provide effective targeting simply based on context of a webpage.
Flexibility will be key to recovery of OOH spending
Integrated approaches, pivoting on campaigns and getting in on the programmatic wave will be needed to reinvigorate growth.
Bell Media pulls sports format off of three TSN radio stations
Following weeks of job cuts, stations in Vancouver and Winnipeg will move to new formats on Friday, with 1150 Hamilton already transitioned to a new BNN Bloomberg affiliate.
Torstar hires adtech veteran to lead innovation
Hisham Ghostine says the audience data the publisher has will help develop ad products that will be “the difference maker” in a cookieless world.
ICYMI: Canada among the most-impacted by ad spend cuts
Plus, Torstar partners with SickKids and Apex is bringing audio ads to mobile games.
North America pushes Publicis revenue up in Q4
Positive growth in the region leads it to beat estimates, though CEO Arthur Sadoun cautions that the crisis is not over.
