News
Pay gaps based on ethnicity and gender prominent in Canadian advertising
The World Federation of Advertisers’ global talent survey finds junior employees are more likely to face wage discrimination.
ICYMI: Apex Mobile launches in-game ad division
Plus, Blue Ant creates a dedicated influencer offering with The Influence Agency and Pompe extends into Ontario.
Readership for news content is holding steady
Vividata’s fall report also shows that broadcast’s portion of TV audiences continues to slip.
Publicis Groupe continues to boost organic revenue in Q3
The company’s digital and data investments have chairman Arthur Sadoun optimistic about the months ahead.
ICYMI: Bell launches Let’s Talk podcast
Plus, Media Pulse strikes partnership to create CTV formats and a new group is formed to cover 70% of community arena advertising.
People Moves: Havas names North American CEO
Plus, IMI adds CRO for SponsorPulse divison and GymTV makes a pair of Canadian appointments.
Metrolinx, Government of Quebec hold top spots: Media Monitors
Banks also continued to be highly active advertisers in both Toronto and Montreal.
ICYMI: The Brand is Female reveals fall lineup
Plus, Veno Media enters a sales partnership with SaskTel’s Directwest, while Videotron and TVA Sports signs an east coast hockey team.
Prime Video teams with Eat It Up Media to promote new series
To promote the release of Nine Perfect Strangers, branded trucks are delivering wellness smoothies across Toronto, Montreal, and Vancouver.
Rogers’ Frequency Podcast Network unveils fall slate
The company is offering ad opps within nine new podcasts that are designed to appeal to a wide range of audiences.
La Presse unveils privacy-safe offering for advertisers
Partnering with Optable, the solution lets brands securely use their own data in tech similar to what is offered by Google.
Publishers and platforms split between rev sharing options, delaying next steps
The Department of Canadian Heritage released the findings of its discussions with the industry on how to level the playing field between digital players and local news media.
ICYMI: TikTok takes a shot at Stories
Plus, Rogers adds Disney+ memberships to plans, Sportsnet unveils National Bank Open broadcast schedule, and Discovery+ to launch in Canada.
Sportsnet to give SN Now a facelift
The streaming service is working with Firstlight Media and Deltatre to revamp its tech stack and interface, which includes improved advertising units.
TheScore aquired by Penn National Gaming
Canada’s top sports app is combining forces with the US-based casino and racetrack company as it expands its sports-betting business.
