News
How Canadians feel about commercial radio stations
Research from Ipsos and the CRTC shows they still prefer it over other audio platforms, but there are big areas for improvement.
Tech and media organizations form coalition to combat content fraud
Microsoft, Adobe, BBC and Intel are among those that formed a group to (re)build trust in online content.
TVA Group’s revenue fell by 10.8% in 2020
The results were partially attributed to a 13.7% decline in ad revenue due to pandemic, though digital was a bright spot.
StackAdapt preps context-based, cookie-free targeting
The programmatic platform believes its AI product can provide effective targeting simply based on context of a webpage.
Flexibility will be key to recovery of OOH spending
Integrated approaches, pivoting on campaigns and getting in on the programmatic wave will be needed to reinvigorate growth.
Bell Media pulls sports format off of three TSN radio stations
Following weeks of job cuts, stations in Vancouver and Winnipeg will move to new formats on Friday, with 1150 Hamilton already transitioned to a new BNN Bloomberg affiliate.
Torstar hires adtech veteran to lead innovation
Hisham Ghostine says the audience data the publisher has will help develop ad products that will be “the difference maker” in a cookieless world.
ICYMI: Canada among the most-impacted by ad spend cuts
Plus, Torstar partners with SickKids and Apex is bringing audio ads to mobile games.
North America pushes Publicis revenue up in Q4
Positive growth in the region leads it to beat estimates, though CEO Arthur Sadoun cautions that the crisis is not over.
Arterra integrates with a Crave show to grow a young brand
“The Stranger Experiment” will feature extensive placements for the Bodacious brand to bring it to a new audience.
Indigo made a podcast to reach a younger, wellness-minded audience
Well Said will also promote the retailer’s growing wellness assortment through a “Shop This Episode” feature.
Programmatic DOOH placement may be key to recovery
According to eMarketer, the roll-out and efficacy of COVID-19 vaccines will also shape DOOH investment.
NHL’s return scores top shelf with viewers: Numeris
The season opener between the Leafs and Canadiens was the most-watched broadcast in Canada, with other games taking several of the top spots regionally.
How BMO made and targeted 281 pieces of custom content
The bank utilized YouTube Director’s Mix to create content customized to its audience’s passion points.
Google explores first-party replacements for third-party cookies
The company believes an interest-based cohort model could be nearly as effective as cookie-based ads.
