News
COVID-19 likely to hit agency results, say IPG and Publicis
IPG and Publicis are set to release their results in April, but are offering a word of caution now.
Media Central bought two indie mags in two months. What happens now?
Brian Kalish says he isn’t afraid of the “socio-economic forest fire” that is the pandemic, and is trying to speedily locate opportunities.
Wavemaker unveils new brand positioning
Two years after its creation, the GroupM agency is focusing on three key pillars of client business: unlock, maximize and transform.
Media drives revenue lifts at Quebecor
The company benefited both from media acquisitions and lifts in specialty subscription, and is now focusing on its 5G roll-out.
MiC Roundtable: What’s happening with influencer investment?
As the focus hones on what’s new and now in investment, the spotlight shines on influencers – and how agencies are handling them in the new decade.
ICYMI: New story-like formats emerge, Transplant debuts with a bang
Plus, the Canadian Premiere League takes to TikTok.
Organic revenue growth continues down at MDC
However, the declines are slowing and the holding company is pointing to several signals that could lead to improvements in the year ahead.
WPP returns to revenue declines in Q4
The North American region and specialist agencies were particularly weak, though CEO Mark Read is optimistic for the future.
How V grew its audience
The Quebec conventional network has zeroed in on young people, and upped its programming spend on “brand-friendly” reality shows.
Crave launches first French brand integration
The bilingual campaign, with Destination Canada, will run on digital and linear channels in a six-part, three-minute episodic series.
Mediabrands drives strong growth for IPG in Q4
Strong performances from Mediabrand, FCB and McCann helped the holding company finish 2019 on a high note.
Amazon Music racks up 55 million users
The tech embarked on rare move releasing metrics for its streaming service which has grown by 50% year-over-year.
ICYMI: CBC switches up The National, Uber hires new global head of media
Plus, Sportsnet ratings increase at midseason and Now Magazine ups editorial staff following Media Central acquisition.
North American social users are more about friends than brands
Even with 95% of North Americans using social media, a new study by GlobalWebIndex shows that they might not necessarily be as engaged.
- Many brands are still spending on media. Here’s how they’re changing it up
- As media layoffs continue, Canadian government appoints new board
- Ad recession imminent, but CPG could stay strong: report
- How Canadians are spending their isolation time online
- COVID-19 likely to hit agency results, say IPG and Publicis
