News

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ICYMI: New faces join CMA media council

Who got the top title in RECMA’s latest debrief? Plus, CBC’s production ramps back up.

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Auto explodes again in Toronto, while Montreal radio gets a boost

Toronto and Montreal saw gains among auto, insurance, finance, pharmacy, internet and furniture categories.

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CBC sets fall premiere dates

The pubcaster’s fall schedule aims to brings “distinct perspectives and voices” to Canadian audiences.

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Strategy and BANFF create marketing incubator for women in media

Marketers and ad execs can lend their expertise to The BANFF Spark Marketing Accelerator.

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ICYMI: Cogeco rebuffs purchase offer, Transplant plays well in the U.S.

Plus, Buzzfeed ends its reduced pandemic pay, but its union has questions.

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ICYMI: Zoomer sells proprietary software for $7.5 million

Plus, Global gets a new afternoon show and Index reinforces the safety of its inventory.

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Is Instagram’s new feature a reel game-changer?

At first glance, Reels have more than a little in common with TikToks – but that hasn’t stopped Instagram from succeeding before.

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Voila dominates Toronto radio: Media Monitors

The Sobey’s grocery delivery service has been buying more and more radio ads since its launch.

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OOH and place-based traffic is up, but is it sustainable?

With numbers rising – but not yet at pre-pandemic levels – what can you expect when buying OOH?

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ICYMI: Torstar transaction finalized, Instagram launches new feature

Plus, Jim Pattison Group announces layoffs.

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Omnicom’s revenue tumbles in Q2

The holding co. has cut more than 6,100 workers and a million square feet of real estate to reduce costs.

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Publicis sees organic growth dip, but beats analyst expectations

The holding co also expects margins to approve in the second half of the year.

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Index Exchange expands new identity tool for a post-cookie world

The product allows advertisers and buyers to understand where their audiences are present based on consented information.

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Chameleon expands into waiting rooms with IDS partnership

Advertisers can now reach healthcare consumers directly and track behaviours after exposure to messages.

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ICYMI: Peacock originals coming to Canada, CBC sets diversity goals

Plus, CWA Canada is set to add workers from two prominent media organizations to its membership.