News
ICYMI: New faces join CMA media council
Who got the top title in RECMA’s latest debrief? Plus, CBC’s production ramps back up.
Auto explodes again in Toronto, while Montreal radio gets a boost
Toronto and Montreal saw gains among auto, insurance, finance, pharmacy, internet and furniture categories.
CBC sets fall premiere dates
The pubcaster’s fall schedule aims to brings “distinct perspectives and voices” to Canadian audiences.
Strategy and BANFF create marketing incubator for women in media
Marketers and ad execs can lend their expertise to The BANFF Spark Marketing Accelerator.
ICYMI: Cogeco rebuffs purchase offer, Transplant plays well in the U.S.
Plus, Buzzfeed ends its reduced pandemic pay, but its union has questions.
ICYMI: Zoomer sells proprietary software for $7.5 million
Plus, Global gets a new afternoon show and Index reinforces the safety of its inventory.
Is Instagram’s new feature a reel game-changer?
At first glance, Reels have more than a little in common with TikToks – but that hasn’t stopped Instagram from succeeding before.
Voila dominates Toronto radio: Media Monitors
The Sobey’s grocery delivery service has been buying more and more radio ads since its launch.
OOH and place-based traffic is up, but is it sustainable?
With numbers rising – but not yet at pre-pandemic levels – what can you expect when buying OOH?
ICYMI: Torstar transaction finalized, Instagram launches new feature
Plus, Jim Pattison Group announces layoffs.
Omnicom’s revenue tumbles in Q2
The holding co. has cut more than 6,100 workers and a million square feet of real estate to reduce costs.
Publicis sees organic growth dip, but beats analyst expectations
The holding co also expects margins to approve in the second half of the year.
Index Exchange expands new identity tool for a post-cookie world
The product allows advertisers and buyers to understand where their audiences are present based on consented information.
Chameleon expands into waiting rooms with IDS partnership
Advertisers can now reach healthcare consumers directly and track behaviours after exposure to messages.
ICYMI: Peacock originals coming to Canada, CBC sets diversity goals
Plus, CWA Canada is set to add workers from two prominent media organizations to its membership.
