News
Astral Media co-founder Ian Greenberg passes away
Greenberg was the company’s CEO when it was acquired by Bell, with which he served as a director until his death.
Governments keep up their radio buys: Media Monitors
Meanwhile, Peloton and Kijiji mainted their post-holiday buys in Toronto.
Former CRTC interim chair Judith LaRocque has died
The senior public servant held many high-profile roles throughout her career, including Deputy Minister of Canadian Heritage.
Spotify makes podcast ads clickable
A new clickable ad unit aims to bridge the gap between podcast ads and their call-to-action.
Happy Holidays from MiC
We will return on Jan. 5, which leaves plenty of time to catch up on our year-end coverage.
ICYMI: TSN to air its first RBC Training Ground special
Plus, Cineplex awarded $1.24 billion in Cineworld suit and TSN prepares to air RBC Training Ground finale.
Spotted! Fizz’s personalized transit ads
The low-cost carrier turned a bus shelter into a green screen to highlight its flexible plans.
Touche! lands three campaigns on WARC 100
Vizeum Toronto also finds itself on this year’s ranking of the 100 most-awarded media-led campaigns.
2021 Media AOY Bronze: Touche blends the art of media with the science of data
With an audience planning process that is “obsessed” with consumer signals, the agency is looking to trigger conversations on social.
Steve Mykolyn and Nancy Vonk to co-host 2021 AOY
This year’s virtual gala, taking place on Nov. 10, will also see the return of the legendary agency showreels.
Publicis Media introduces framework for inclusive media planning
PubliSees outlines how employing certain criteria in TV programs, for instance, can lead to more inclusive media plans.
Havas Media adds two new VPs
With the new hires, the agency expands its capabilities in emerging platforms and digital-first strategies.
ICYMI: Boardroom drama continues at Rogers
Plus, TSN brings its 5G viewing experience to Raptors broadcasts and Torstar’s iPolitics teams with Mainstreet Research.
The ACA wants to be a fast follower on cross-media measurement
Jennifer Holgate explains how the organization is avoiding hurdles while taking unique local considerations into account.
