News
Subway taps nostalgia with Netflix partnership for Happy Gilmore 2
The brand aims to increase foot traffic by capitalizing on Canadians’ emotional attachment to the film franchise.
Industry experts weigh in on TikTok Canada’s halt to cultural funding
The platform says it will not change its position until the federal government agrees to examine the order that shuts down its Canadian operations.
QSRs dominate TV ads, with Tims first and McDonald’s second
Amazon Canada and DoorDash emerged as prominent advertisers across multiple cities in the week’s rankings.
Canadian online ‘department store’ has influencer-driven shopping experience
Product discovery is fueled by a video platform where creators showcase items through live broadcasts.
L’Oreal Canada names two media AORs
Labelium Canada and Media Experts will lead the brand’s media strategy and activation in the country.
OMD Canada appointed media AOR by Holt Renfrew
The agency’s first work for the retailer is expected to appear for the 2025 holiday season campaign.
Industry News: SiriusXM Canada launches first 24/7 pro wrestling channel
Meanwhile, MediaTonik takes on digital ad sales for Quebec publisher Icimédias.
Industry welcomes repeal of DST but confusion, concerns remain
Many expressed relief and are hoping for a policy that would strengthen Canada’s position in the global digital economy.
CMPA proposes ‘codes of practice’ at CRTC’s market dynamics hearing
Regulatory framework similar to one implemented in the U.K. ‘would help restore commercial balance.’
Industry News: Days Inns and Motel 6 sponsor western music festivals
Meanwhile, Meta adds DMs to Threads, and Netflix is reportedly in talks with Spotify for music content.
Safehaven bets on publishers to carve a niche in the charity marketplace
The organization’s latest campaign uses sponsored content and collabs with influencers and disability advocate Lindsey Mazza.
Kraft Heinz goes big on OOH to show its presence in Canadian kitchens
The campaign, which also includes digital and social media placements, aims to reinforce the brand as a pantry and fridge staple.
Film distributors ask CRTC for feature presales incentive
Commissioners also heard arguments for increased fair market access for BDU competitors like Telus and Eastlink
Hamilton Tiger-Cats and Porter Airlines sign partnership
The airline will launch a number of brand initiatives and fan experiences as it becomes the team’s official carrier.
Canada rescinds digital services tax to restart trade talks with U.S.
The move follows U.S. President Donald Trump’s abrupt halt on negotiations.
