News

Behind the Buy: TD asks fans to (partially) invest in the Big Game
The bank’s latest campaign promotes its investing app supported by social, OLV and OOH.

BCE reports 3.6M Crave subscribers in earnings report
The streamer saw an 18% increase in total subscribers for the year, according to Bell’s Q4 and year-end results.

Beyond the Code, part 2: WPP’s Perry Nightingale on how to integrate AI
Artificial Intelligence should be a democratizer, not a gatekeeper.

Triton Digital and Optable enhance identity tech for audio publishers
Publishers will be able to use Optable’s platform to gain insights from user data and fill ad space via Triton’s SSP.

NHL launches animated program
The animated NHL Hockeyverse Matchup of the Week is meant to hook younger fans on the game.

Millions of Canadians turn to CBC for tariff coverage
More than four million Canadians tuned into CBC News Network from Feb 1 to 3.

Beyond the Code, Part 1: AI’s real-world impact
Artificial Intelligence is not just a tool for efficiency; it’s a catalyst for innovation, creativity, and societal change.

Broadsign unveils OOH AI assistant
The new tool can process and categorize creative automatically.