News
North American social users are more about friends than brands
Even with 95% of North Americans using social media, a new study by GlobalWebIndex shows that they might not necessarily be as engaged.
Rebranded Rakuten.ca makes a big buy for the holidays
It’s first national campaign includes a series of OOH, brand spots and partnerships with HGTV Canada and Hallmark movies.
ICYMI: A new CEO for ComScore, a new image for Facebook
Plus, senior journalists in Canada shuffle about as Andrew Coyne leaves Postmedia and Don Martin announces his retirement.
Bell Media gets exclusive rights to HBO Max programming
The play gives Bell Media the flexibility to bring programming to both its linear network and its Crave SVOD.
GroupM looks to the future in Canada
Is Canada’s TV market ahead of other countries? And is there really potential in TikTok to grow?
WPP records first growth since 2017
Although specialist agencies continue to struggle, wins such as eBay have powered the holding co’s return to growth.
ICYMI: New editorial leadership at National Observer, Stingray moves into Brazil
Plus, a digital map from Nextdoor helps narrow down the Halloween hunt
Publicis revenue slips in Q3
Canada fared better than some other markets, but it didn’t make up for losses in traditional spending, media and business transformation.
The Media Kitchen mourns the loss of Luc Harvey
Harvey, who served as associate director in Montreal, passed suddenly Sept. 24
ICYMI: Metrolinx pulls back curtain on GO sponsorships
Plus, Postmedia refinancing officially closes and Friends of Canadian Broadcasting call on leaders to change tax act.
ICYMI: Sportsnet changes it up, Videotron launches IPTV service
Plus, Twitter tells Canadians what hashtags they favour most and OUTtv teams up with Vice to for a makeover series with the trans community.
The (Blue) Impact on Vision7 in Canada
With a heavy focus on digital, the new holding co is anticipating growth abroad, and among Canadian media agencies.
Hasbro to acquire eOne for $5.3B
The global entertainment company will take ownership of kids IP such as Peppa Pig and PJ Masks.
ICYMI: Twitter tests new features, FX looks to the fall
Plus, The Globe and Mail signs with Amazom Web Services.
