News

Behind the Buy: TD asks fans to (partially) invest in the Big Game

The bank’s latest campaign promotes its investing app supported by social, OLV and OOH.

Pinterest posts 18% growth in Q4 2024 revenue

The social network said it had achieved its first billion-dollar revenue quarter.

The Canadian government resumes advertising on Meta

Meta still does not allow Canadians to view or share news on its platforms in response to Canada’s Online News Act.

Spotted! Reese’s Puffs partners with Gen Z artists to reach Gen Z consumers

The brand’s latest campaign features a Toronto streetcar takeover, an updated jingle and a streetwear collection.

BCE reports 3.6M Crave subscribers in earnings report

The streamer saw an 18% increase in total subscribers for the year, according to Bell’s Q4 and year-end results.

Meta has unveiled new Advantage+ AI capabilities

The features include streamlined ad setup, leads campaigns and opportunity scores.

Beyond the Code, part 2: WPP’s Perry Nightingale on how to integrate AI

Artificial Intelligence should be a democratizer, not a gatekeeper.

Triton Digital and Optable enhance identity tech for audio publishers

Publishers will be able to use Optable’s platform to gain insights from user data and fill ad space via Triton’s SSP.

NHL launches animated program

The animated NHL Hockeyverse Matchup of the Week is meant to hook younger fans on the game.

Tim Hortons stays on top of AdEase TV rankings

The QSR scored 2,009 total incidents during the week of Jan 27 to Feb 2.

Industry News: Meta speeds up the introduction of AI labels

Meanwhile, Fizz is launching an all-digital TV service for internet subscribers in Quebec.

Google and Snap report positive Q4 earnings

Alphabet’s fourth quarter revenues increase 12%, while the number of daily active users increased on Snapchat.

Millions of Canadians turn to CBC for tariff coverage

More than four million Canadians tuned into CBC News Network from Feb 1 to 3.

Beyond the Code, Part 1: AI’s real-world impact

Artificial Intelligence is not just a tool for efficiency; it’s a catalyst for innovation, creativity, and societal change.

Broadsign unveils OOH AI assistant

The new tool can process and categorize creative automatically.