O&M Toronto’s Dove work wins two LIA grand prizes

Altogether, Gold and Silver went to 11 Canadian agencies at the prestigious London International Awards yesterday.

Now in its 22nd year, the London International Awards honours excellence in advertising, design and digital media. At yesterday’s ceremony in the UK capital, Ogilvy & Mather Toronto’s much-acclaimed ‘Evolution’ campaign for the Dove Self Esteem Fund won two Grand Prizes in the mediums of Digital Media and Television/Cinema. To put that in perspective, out of 17,660 submissions from around the world, only six Grand Prizes were awarded.

Canadian agencies won big, in addition to O&M Toronto’s victory. Eleven Canadian were recognized for their superior entries: 21 entries in the print, package design, digital media, television/cinema, poster & outdoor and radio categories were chosen as Gold and Silver statue winners. In all, 62 Canadian entries reached finalist status.

Canadian Gold and Silver winners were:

- ACLC: one in the print category;

- Brandever Strategy: one Gold, one Silver in package design;

- DDB Canada: one Gold, six Silver in radio;

- Downtown Partners: one Silver in poster & outdoor;

- GJP Advertising and Design: one Silver in design;

- lg2: one Silver in print;

- Ogilvy & Mather: one Gold in digital media; two Golds in television/cinema;

- Publicis Toronto: one Silver in print;

- Rethink: one Silver in poster & outdoor, one Silver in pint;

- Target: one Silver in television/cinema;

- Taxi Canada: one Gold in television/cinema.

‘It is clear that Canada continues to produce some very sophisticated work that is having an impact on the advertising industry as a whole,’ says LIA president Barbara Levy. ‘As an organization devoted to acknowledging creative endeavours, we feel privileged to highlight the tremendous talent that is consistently showcased by Canada.’

A complete list of finalists and winners can be viewed at www.liaawards.com.