NBA shoots for digital content net with Bell

Short-form b-ball video content and other mobile-friendly extras are getting a digital showcase in Canada.

Bell Canada has struck a deal with the NBA to put daily game highlights and content extras on the portal and Bell Mobility mobile phones. The deal, although non-exclusive, represents the first digital content agreement of its kind the NBA has entered into with a Canadian company.

The daily video highlights of NBA games will go live at during the regular season, and a weekly video of the top 10 plays will be produced. Bell Mobility clients will be able to access video highlights of post-season games, NBA team, league and player wallpaper, and receive text alerts of breaking NBA news.