Captivate reaches on-the-go consumers

Digital out-of-home video network allows advertisers to target consumers in lounges and elevators with two new programs.

Captivate’s digital OOH network, consisting of wireless digital screens located in urban office tower elevators, lobbies and lounges, is announcing new programs today that will be offered in early 2009.

The beta-tested programs are call-to-action focused, extending brand interaction through text-based contests and online coupons offers. ‘We know that advertisers want to interact beyond the elevator and lobby,’ says Mike DiFranza, president/GM of Captivate. ‘So creating more touch points during the day is the next logical step.’

Recent Toronto hires include Rob Munday as director of business development in Toronto, who was previously the senior account manager at Toronto-based IMA Indoors, and Elizabeth Baynes as business development manager, previously a media buyer with OMD.

Captivate’s advertisers includes BMW, Hyatt and Travelocity, and reaches over 2.6 million viewers each day.