Shaw Digital scores GameTV

New game-themed programming reaches 4.5 million Canadians and comes with no shortage of ad play opps.

Shaw Digital is now carrying GameTV, a 24-hour interactive network featuring competition-themed programming ranging from movies to game shows to reality TV. The gamer net, co-owned and operated by Insight Sports is now available to Shaw’s basic digital viewers – more than 4.5 million Canadian households – and targets a 25-54 core demo, split 50-50 male/female.

GameTV gets viewers in on the gaming action with regular Watch & Win Movie Night promos that air during commercial breaks, featuring hosts sharing fun tidbits about the movie before announcing trivia questions based on the film. Viewers are prompted to go to to enter their answers for a chance to win prizes.

The interactive Watch & Win Movie Nights come chock full of ad opps, from product placement with hosts wearing branded clothing to title ownership with logo integration, on-screen logo appearances, on-screen graphic billboards with trivia question announcements, on-screen ticker mentions and 30- and 15-second promo spots on GameTV and other Insight Sports networks including GolTV and WFN: World Fishing Network.

‘GameTV delivers a broad demographic of Canadians who love winning and is a unique program offering with a wide distribution,’ Christopher Doyle, VP marketing at Insight Sports, tells MiC.