Hit dance series partners with Virgin Mobile

The So You Think You Can Dance Canada tour kicks off in the new year and has spots for brands on the dance card.

CTV’s hit dance series So You Think You Can Dance Canada is embarking on a national 15-city tour on Jan. 30. Virgin Mobile has signed on as its presenting sponsor, and secondary sponsorship opps are still available.

During the tour, the top 10 dancers will perform hit routines in venues like Vancouver’s GM Place, Toronto’s Air Canada Centre and Montreal’s Place des Arts. Montreal-based DKD Events, a concert production and event marketing company, is promoting the tour via TV, radio and print announcement ads, beginning this week.

So You Think You Can Dance Canada airs Wednesdays at 8 pm ET and Thursdays at 7:30 pm ET on CTV, with encore episodes airing Sundays at 9 pm on Much Music. The series premiere on CTV had 1.25 million viewers tune in.