United Way taps the social scene

Just in time for harnessing holiday goodwill, United Way has launched a digital video campaign to spearhead its social networking foray.

A digital video campaign for United Way launched yesterday, featuring shorts produced by Publicis Toronto featuring at-risk youth, the homeless and other vulnerable groups. The clips show past and future donors how their contributions can have a positive impact on people’s lives.

Vancouver-based new media consultant FanTrust Entertainment Strategies president Catherine Warren says the nationwide campaign is aimed at helping the fundraising giant move beyond the mainstream media by producing content for social networking sites.

The United Way videos can be viewed here.


From Playback Daily