Marz Homes uses QR to reach the young and mobile

Quick Response codes store the home builder's mobile website to appeal to the technorati homebuyer.

Stoney Creek, ON-based Marz Homes is engaging young, first-time homebuyers using Quick Response (QR) ad technology – info-packed barcodes. It’s part of a recently launched ad campaign by Oakville’s Perspective Marketing that shows the home crafter as ‘geek chic.’

Popular in Japan but newish to Canada, the barcodes are located on OOH and print ads, and store info on the Marz mobile website. Mobile users can take a photo of the barcode to access the mobile website, which shows the communities currently being developed by Marz. The barcodes can also be downloaded onto mobile devices via the site

Marz is also reaching Hamiltonians ages 25 to 35 in local bars and restaurants, as well as McMaster graduate students through an outdoor ad campaign with Zoom Media. And full-page print ads are running in Hamilton’s weekly View magazine.