UpTrend Media steps into Giant Realm

New partnership hyper-targets male alternative media hounds, circa 18 to 34.

In an effort to reach the tech-savvy Gen Y bunch, Canadian online ad network UpTrend Media is representing NYC-based Giant Realm’s online interests in Canada and will focus on executing ‘beyond the banner’ campaigns, like changing the look and feel of the network homepage.

Male-skewing Giant Realm, which reaches 1.3 million monthly unique users in Canada and 35 million worldwide according to Google Analytics, also hosts an online community for its collection of film, TV and humour sites, including leading video game community site Gameriot.com, firstshowing.net for film fans, and shacknews.com, featuring PC and console gaming news.