Montreal-based Redux Media has signed on to represent the Canadian online inventory of the Rogue Movie Network, increasing its reach in Canada by two million UMVs, according to ComScore.

The online ad network and rep firm will be handling the sales for the movie and music sites of Rogue, which is the digital arm of California-based Relativity Media.

The one-year agreement gives Redux access to the inventories of sites such as ScreenRant.com, GotchaMovies.com and IamRogue.com.

‘This beefs up a couple of verticals we have that we’re pushing aggressively, the entertainment one, especially,’ Claude Dugas, president, Redux Media, tells MiC. ‘It has a strong impact on our offer and allows us to offer to our clientele a much more targeted audience.’

Before signing up to rep Rogue, Redux Media managed the inventories of more than 2,000 sites and reached 10.8 million unique monthly viewers per month, according to ComScore.