Craig MacBride

Contact Craig by sending an email to cmacbride@brunico.com

Articles by Craig MacBride
News

Puma seeks out after-hours athletes

The sneaker company targets the less athletic among us with an OOH and event-focused campaign.

News

The Big Bang Theory returns to #1: BBM Canada, Feb. 14 to Feb. 20, 2011

After two weeks of special events stealing the limelight, the sitcom returns to the top spot, with Survivor: Redemption Island and The Mentalist rounding out the top three.

News

Discovery World HD parks new series

The new series celebrates Parks Canada’s centennial year, with plenty of Canuck music stars on board.

News

Burger King gets stuffed

The QSR is launching a campaign next week for its second premium burger in recent months.

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Government of Canada spends big: Media Monitors, Feb. 14 to 20, 2011

The feds return to the top spot in Toronto, while the provincial government is #1 in Montreal.

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TSN goes mad for NCAA basketball

The broadcaster will be airing March Madness with original pre- and post-game shows. Sponsorship opps available.

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Corus signs four charter sponsors for OWN

Heavy hitters have signed on for the first 18 months of the highly anticipated channel, being aired in Canada by Corus Entertainment.

News

CTV BC launches mobile newscast

Designed to reach people out-of-home, each CTV News Digital Edition show is only three minutes long. Ad opps available.

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Astral Radio hires Mario Cecchini

The former Corus Québec exec is joining Astral as SVP, sales and marketing.

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CBC News debuts new look, mobile app

The news org has refreshed its online and mobile offerings, along with its ad opps.

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Best Health’s newest cover model: a QR code

The women’s health and lifestyle publication is offering exclusive mobile content through the new technology.

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Rogers brings iVillage to Canada

The sassy women’s site will feature a mix of Canadian and international content. Rogers also takes over Canadian sales for the UK and US iVillage sites.

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Tim Hortons rolls up the rim online

With a microsite and Facebook goodies, the company is supplementing its conventional buy to spread the word about the 25th anniversary of its famous contest.

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And the trophy goes to…the Grammys: BBM Canada, Feb. 7 to Feb. 13, 2011

The award show takes the week’s top spot, with The Big Bang Theory and American Idol rounding out the top three.

News

TVB names 2011 board

Fabian and Da-Ré stay on in chair and vice-chair roles, while Radio Canada joins as the newest member organization.