Starcom MediaVest Group Canada has announced Jennifer Holgate is joining the company as its new SVP, digital.

Holgate has been working with SMG Canada as a consultant for the past year and moves into a full-time position with the goal of strengthening the agency’s digital side, a release on the annoucement stated.

‘Jennifer’s lens is expansive and she is a vocal evangelist of the Canadian digital industry,’ Starcom’s leadership team said in a statement. ‘Her broad experience complements SMG’s strong existing digital leadership resources.’

Holgate most recently worked at Canwest MediaWorks (now Shaw Media) as VP, broadcast and interactive, sales and marketing. She has also worked with CanWest Interactive, Canwest Global and Dose, and is a member of the IAB, Canadian Research Advisory Council, Canadian Digital Advisory Council and the Mobile Marketing Association.