Livedress.com wants shoppers to share their haul
The social-based fashion website has created a new ad product designed to bridge online and offline marketing.
Canadian-based social fashion site Livedress.com has launched Livedress Storefront, a solution for brands that site founder Jonathan Davids says is designed to help small retailers harness the power of social media.
The virtual storefronts are dedicated branded spaces on Livedress.com, which the company is encouraged to fill with merchandise, news and product updates. Livedress.com will assist a brand in filling it with multimedia content, prize packages for contests and ‘social cards,’ which are designed to bridge the gap between online and offline marketing, Davids explains.
The cards are provided to retailers and meant to be handed out at the point of purchase. The cards encourage shoppers to go to the website and share their new purchase with others on the website, capitalizing on the ‘haul’ social media trend, in which fashion lovers share their latest purchases with others via photo and video.
The cards not only create an environment of co-promotion among a brand or retailers and its customers, but help create trackable data between online and offline behaviour, he adds.
“Livedress Storefront can translate actual numbers of people going from a retailer’s concrete store to its storefront page,” he says. “A big hesitation from brands looking at social media is the lack of traditional metrics.”
With packages starting at $1,500, the goal of Livedress Storefront is to make the service affordable for brands that are hesitant about getting in the social arena, says Davids.
“Livedress wants to get retailers you wouldn’t normally see in the space involved and comfortable with social media,” he says.
Livedress.com gets about 60,000 unique visitors a month according to Google Analytics. The site, which is owned by TheSoko.com, has previously executed campaigns with Winners, The Body Shop and Macy’s.
Other items included in the Storefront package are viral video content, location listings and prize giveaways.