Media Experts gets top bravery nod at Festival of Media Awards
The Canadian agency is 'highly commended' at this year's awards in Switzerland, while SMG (global) takes agency and network of the year.
Canada’s Media Experts took home the highest nod for media bravery at the Festival of Media Awards in Montreux, Switzerland this week, earning ‘highly commended’ status, while no winner was declared.
Its Olympic torch-themed campaign for Bombardier, a train and plane manufacturer that designed and created the torch for the Vancouver 2010 Games, used both mass and social media to interact with its audience and change public opinion about the brand.
Media Experts was the only Canadian agency that received commended status, although Touché PHD was shortlisted for a best communications strategy.
Agency of the year at the Festival was awarded to Starcom Norway, which had three category wins for a campaign that reportedly cost $1,100, ‘Hjerteknuser,’ promoting a new single for Norwegian rock band called Kaiser’s Orchestra.
‘This work is game-changing across not one, but two industries – advertising and music,’ said SMG CEO Laura Desmond, in a release. ‘By focusing on making fans first and selling records second, we proved that the former will take care of the latter.’
The network of the year went to Starcom Mediavest Group and the advertiser of the year was Mars for their ‘Whiskas Pledge’ campaign by Starcom Melbourne.
Starcom was named the network of the year at the festival last year as well, when the awards show was held in Valencia, Spain.