David Bray is SVP of Hennessy & Bray Communications in Toronto.
As the spring breezes begin to blow, things are heating up in anticipation of the CRTC decision coming out of the satellite/subscription hearings held late last year. For now, the race for ratings is as hot as ever as demonstrated by the new BBM released yesterday.
Toronto: EZRock climbed to the top of the heap, posting a formidable 8.5% share of A12+ and a 14.2% share for F25-54. It remains to be seen what effect the departures of Erin Davis and Mike Cooper (who are both reportedly bound for CHFI-FM) will have on future books. CHUM-FM fell back from 9.4% share in the fall to a 6.7% share of hours tuned for A12+. Despite dropping a bit, Q107 turned in a 6.9% share of A12+ and a 14.4% share of M25-54. 680 News continued its strong showing with a 5.1% share of A12+. The changing landscape becomes most notable when we look at the relative shares for F25-54: EZRock 14.2%, CHUM-FM 14.0%, CHFI-FM 8.7%.
Vancouver: CKNW, while slipping somewhat from the fall, remained number one with an 11.6% share of A12+. Nice gains for 96.9 Jack-FM with a 10.0% share of hours tuned for A12+ (up from 8.9% in the fall) and a market leading 15.2% share for F25-54. JRCountry held the gains made in the fall with a 6.4% share (A12+).
Winnipeg: CJOB, while dropping a couple of share points, remains well out in front with a 16.3% share of hours tuned for A12+. Particularly nice gains for Hot 103 with an 8.9% share (up from 7.0%) and Power 97 with 9.8% share (up from 7.3% in the fall.) Power 97 leads the way for M25-54 with a 17.4% share of hours tuned. The F25-54 race remains very tight with four stations posting between 11.0% and 14.4% shares.
Montreal: 105.7 Rythme FM leads the way with 9.9% share of hours tuned (A12+) in addition to posting some nice gains with F25-54, delivering an imposing 17.9% share. Energie 94.3 takes top spot with M25-54, posting a 14.8% share.
Calgary: 96.9 Jack-FM moved up to claim the number one share of hours tuned for A12+ with 13.1%, followed closely by CJAY 92 at 12.9% and Country 105 with 12.2%. Vibe 985 continues to trend up nicely, delivering a 7.6% share this time out.
In Edmonton, with its best book in some time, CHED leads the field with a 13.8% share of A12+, followed by CISN-FM at 11.3 and EZRock 104.9 at 9.7% share of hours tuned for A12+. Killer numbers for EZRock in F25-54 with an 18.5% share and 97.3K-Rock in M25-54 with an 18.4% share.
Halifax: While slipping slightly from the fall, C1OO-FM remains formidable with a 20.8% share of hours tuned for A12+. Nice gains for Q104, delivering an 18.2 share for A12+ and an unbeatable 35.4 share for M25-54. C100-FM continues its domination of F25-54 with a 33.2% share.
Ottawa-Hull: The good news here is that there were no errors in the enumeration process this time out. CBC Radio One leads the way with a 10.5% share of hours tuned for A12+ followed closely by Majic 100 with a 10.3% share. Nice gains for CHEZ 106 with M25-54 and a market leading 13.2% share. For F25-54, Majic 100 is on top with a 16.8% share.
David Bray can be reached at 416.431.5792 or davidbray@sympatico.ca.
http://www.hennessyandbray.com
See summary charts below
A brief overview of share figures from the Survey One 2005 BBM, courtesy of David Bray.
Toronto
% Share of Hours Tuned
(Mon.-Sun, 5a-1a)
Source: BBM S1 2005
| Station | A12+ Survey 1 ’05 | A12+ Fall ’04 | W25-54 Survey 1 ’05 | W25-54 Fall ’04 | M25-54 Survey 1 ’05 | M25-54 Fall ’04 |
| CBC Radio Two | 2.3 | 1.6 | 1.2 | 1.1 | 1.1 | .8 |
| CBC Radio One | 6.7 | 7.2 | 6.5 | 5.6 | 6.2 | 6.4 |
| Mojo AM640 | 1.0 | 1.3 | .5 | .4 | 1.6 | 3.0 |
| Classical 96.3 FM | 5.0 | 4.6 | 3.0 | 2.3 | 2.1 | 1.5 |
| 102.1 The Edge | 4.4 | 4.6 | 2.8 | 3.5 | 4.9 | 5.9 |
| News Talk 1010 CFRB | 6.9 | 6.7 | 3.2 | 3.1 | 3.7 | 3.9 |
| 680 News | 5.1 | 5.1 | 4.1 | 3.9 | 7.0 | 5.9 |
| Flow 93.5 | 3.2 | 3.2 | 2.9 | 2.6 | 2.5 | 2.1 |
| 98.1 CHFI-FM | 5.7 | 5.6 | 8.7 | 7.8 | 4.0 | 4.6 |
| 1050 CHUM | 1.2 | 1.5 | 1.5 | 2.2 | 1.0 | 1.4 |
| 104.5 CHUM-FM | 6.7 | 9.4 | 14.0 | 17.8 | 5.7 | 8.7 |
| AM740/Prime Radio | 5.6 | 4.7 | 1.5 | .9 | .7 | .7 |
| Z103.5 | 4.1 | 3.7 | 3.3 | 2.4 | 3.0 | 3.2 |
| Q107 | 6.9 | 7.3 | 5.6 | 6.7 | 14.4 | 15.4 |
| Country 95.3 | 1.5 | 1.5 | 2.2 | 1.8 | 1.6 | 1.1 |
| 92.5 Jack-FM | 4.1 | 3.7 | 5.5 | 5.6 | 7.3 | 6.1 |
| The FAN590 | 2.0 | 1.7 | .4 | .3 | 4.8 | 3.6 |
| 97.3 EZ Rock | 8.5 | 8.1 | 14.2 | 13.3 | 6.4 | 6.4 |
| Jazz FM 91 | 1.8 | 1.7 | 1.4 | 1.4 | 1.8 | 2.2 |
| Foxy 88.5 | 1.7 | 1.4 | .8 | .4 | .7 | .2 |
| Mix 99.9 | 3.7 | 3.5 | 5.7 | 6.6 | 4.6 | 2.9 |
| Other | 11.7 | 11.7 | 10.9 | 10.1 | 14.7 | 13.9 |
Vancouver
% Share of Hours Tuned
(Mon.-Sun, 5a-1a)
Source: BBM S1 2005
| Station | A12+ Survey 1 ’05 | A12+ Fall ’04 | W25-54 Survey 1 ’05 | W25-54 Fall ’04 | M25-54 Survey 1 ’05 | M25-54 Fall ’04 |
| CBC Radio One | 8.5 | 8.2 | 7.8 | 7.2 | 6.2 | 6.4 |
| CBC Radio Two | 5.6 | 5.9 | 3.5 | 3.6 | 3.4 | 3.7 |
| The Beat 94.5 | 5.1 | 4.9 | 5.0 | 2.5 | 3.6 | 2.8 |
| Rock 101 | 7.1 | 6.3 | 6.2 | 4.5 | 13.3 | 13.1 |
| 99.3 The Fox | 4.7 | 4.6 | 2.5 | 2.4 | 7.0 | 5.0 |
| CFUN | 1.5 | 1.3 | 1.9 | 1.9 | .9 | .6 |
| Mojo Radio | .7 | .6 | – | .4 | 1.6 | 1.4 |
| 103.5 QM FM | 9.2 | 9.1 | 13.9 | 15.9 | 6.7 | 5.4 |
| Oldies 650 CISL | 1.9 | 2.5 | 2.2 | 2.9 | 1.0 | 1.3 |
| JR FM | 6.4 | 6.4 | 7.0 | 9.3 | 5.1 | 4.6 |
| Unforgettable 600 AM | 4.3 | 4.1 | 1.1 | 1.0 | 1.2 | 1.8 |
| 104.9 Clear-FM | 3.0 | 3.0 | 4.1 | 4.7 | 3.5 | 3.3 |
| 96.9 Jack FM | 10.0 | 8.9 | 15.2 | 13.8 | 14.5 | 14.6 |
| CKNW | 11.6 | 12.0 | 4.0 | 5.7 | 9.1 | 9.4 |
| The Team 1040 | 1.4 | 1.5 | .2 | .3 | 3.9 | 3.6 |
| News 1130 | 3.3 | 4.0 | 2.3 | 3.3 | 3.3 | 4.3 |
| Z95.3 FM | 5.9 | 5.4 | 10.6 | 7.4 | 5.0 | 4.5 |
| Others | 9.9 | 11.3 | 12.3 | 13.2 | 10.8 | 14.0 |
Winnipeg
% Share of Hours Tuned
(Mon.-Sun, 5a-1a)
Source: BBM S1 2005
| Station | A12+ Survey 1 ’05 | A12+ Fall ’04 | W25-54 Survey 1 ’05 | W25-54 Fall ’04 | M25-54 Survey 1 ’05 | M25-54 Fall ’04 |
| CBC Radio One | 8.1 | 8.7 | 4.9 | 6.5 | 6.7 | 4.6 |
| CBC Radio Two | 3.4 | 3.5 | 2.0 | 2.0 | 3.2 | 2.2 |
| Freq 107 | 1.0 | 2,0 | .5 | 1.6 | 1.2 | 3.1 |
| QX 104FM | 8.7 | 7.7 | 11.3 | 10.0 | 6.8 | 5.9 |
| 1290 CFRW | 2.8 | 3.4 | 2.9 | 3.9 | 3.0 | 2.2 |
| 99.9 BOB FM | 7.7 | 8.9 | 13.8 | 11.6 | 10.7 | 15.0 |
| Q94 FM | 7.4 | 6.4 | 14.4 | 12.5 | 5.8 | 5.3 |
| The Breeze 100.7FM | 2.3 | 3.4 | 2.7 | 1.1 | 1.5 | 2.3 |
| 92 CITY FM | 6.2 | 5.9 | 4.6 | 6.1 | 13.4 | 11.8 |
| Power 97 | 9.8 | 7.3 | 6.3 | 5.8 | 17.4 | 11.1 |
| CJOB 68 | 16.3 | 18.4 | 7.4 | 6.9 | 12.0 | 15.0 |
| Cool FM | 2.8 | 2.5 | 2.5 | 2.6 | 2.3 | 2.3 |
| Hot 103 | 8.9 | 7.0 | 11.0 | 7.9 | 4.5 | 5.6 |
| 102 Clear FM | 3.8 | 4.4 | 7.1 | 9.5 | 2.2 | 3.7 |
| Other | 10.6 | 10.4 | 8.5 | 11.9 | 9.2 | 9.7 |
Montreal
% Share of Hours Tuned
(Mon.-Sun, 5a-1a)
Source: BBM S1 2005
| Station | A12+ Survey 1 ’05 | A12+ Fall ’04 | W25-54 Survey 1 ’05 | W25-54 Fall ’04 | M25-54 Survey 1 ’05 | M25-54 Fall ’04 |
| CBF FM 95,1 Montreal | 9.7 | 9.1 | 9.1 | 7.9 | 8.5 | 8.0 |
| Espace Musique 100.7 Montreal | 1.7 | 1.9 | 1.2 | 1.6 | 1.6 | 1.4 |
| CBC Radio Two | 1.3 | .8 | .4 | .4 | .9 | .6 |
| CBC Radio One | 1.7 | 1.5 | 1.3 | .8 | 1.4 | 1.3 |
| 105.7 Rythme FM | 9.9 | 9.4 | 17.9 | 14.9 | 7.5 | 8.0 |
| Q92 | 6.1 | 6.4 | 10.3 | 10.0 | 5.0 | 5.9 |
| 98.5 FM | 4.9 | 4.3 | 4.2 | 2.6 | 5.8 | 5.8 |
| CHOM 97.7 FM | 5.7 | 6.0 | 3.5 | 5.5 | 12.8 | 12.4 |
| INFO 690 | 1.3 | 1.0 | .4 | .6 | 1.2 | 1.1 |
| 940 News | .7 | .7 | .4 | .6 | .8 | .8 |
| Rock Détente 107,3 Montré | 8.6 | 9.6 | 12.3 | 15.1 | 5.8 | 5.8 |
| CJAD 800 | 5.1 | 5.1 | 2.3 | 2.2 | 2.1 | 2.5 |
| Mix 96 | 5.8 | 6.7 | 7.4 | 8.0 | 4.9 | 7.2 |
| Ecoutez comme c’est beau | 4.3 | 4.6 | 2.0 | 2.8 | 1.7 | 2.3 |
| CKAC 730 | 6.1 | 5.8 | 1.7 | 2.2 | 4.1 | 3.3 |
| The Team 990 | .7 | .4 | .1 | .1 | 2.0 | .7 |
| Couleur Jazz | 1.6 | NA | 2.0 | NA | 2.0 | NA |
| Energie 94.3 | 9.3 | 8.9 | 10.7 | 9.9 | 14.8 | 15.3 |
| 96.9 CKOI | 7.9 | 9.0 | 8.4 | 9.3 | 10.2 | 10.7 |
| Others | 7.5 | 8.7 | 4.3 | 5.7 | 6.9 | 7.0 |
Calgary
% Share of Hours Tuned
(Mon.-Sun, 5a-1a)
Source: BBM S1 2005
| Station | A12+ Survey 1 ’05 | A12+ Fall ’04 | W25-54 Survey 1 ’05 | W25-54 Fall ’04 | M25-54 Survey 1 ’05 | M25-54 Fall ’04 |
| CBC Radio One | 6.9 | 5.9 | 5.8 | 5.1 | 5.8 | 3.1 |
| CBC Radio Two | 4.2 | 2.6 | 2.9 | 2.4 | 2.4 | 1.7 |
| The Fan 960 | 2.0 | 2.3 | .2 | .4 | 4.4 | 4.9 |
| 66 CFR | 2.1 | 2.4 | 1.9 | 2.8 | 1.6 | 1.0 |
| Q107 | 5.9 | 6.6 | 5.2 | 3.3 | 8.8 | 11.6 |
| Lite96 CHFM | 9.1 | 9.3 | 16.1 | 17.8 | 5.4 | 5.7 |
| QR77 | 8.9 | 9.4 | 5.3 | 4.8 | 6.7 | 7.7 |
| Vibe 985 | 7.6 | 7.2 | 6.5 | 5.3 | 4.6 | 3.8 |
| The Breeze 103.1 | 2.5 | 2.9 | 2.8 | 3.5 | 2.4 | 2.0 |
| CJ 92 | 12.9 | 12.6 | 10.2 | 6.0 | 19.2 | 18.9 |
| Shine FM 88.9 | 1.4 | 2.3 | 2.9 | 3.1 | .9 | 2.4 |
| 96.9 Jack FM | 13.1 | 12.3 | 17.8 | 17.8 | 16.6 | 16.6 |
| AM1060 CKMX | 1.9 | 2.7 | .7 | .8 | .2 | .6 |
| Country 105 | 12.2 | 13.6 | 13.7 | 18.0 | 10.0 | 10.7 |
| Others | 9.2 | 8.0 | 8.1 | 8.8 | 11.1 | 9.4 |
Edmonton
% Share of Hours Tuned
(Mon.-Sun, 5a-1a)
Source: BBM S1 2005
| Station | A12+ Survey 1 ’05 | A12+ Fall ’04 | W25-54 Survey 1 ’05 | W25-54 Fall ’04 | M25-54 Survey 1 ’05 | M25-54 Fall ’04 |
| CBC Radio One | 5.6 | 5.4 | 3.5 | 4.5 | 3.9 | 3.6 |
| CBC Radio Two | 2.2 | 2.3 | 1.7 | 1.9 | 1.8 | 1.7 |
| The Bear | 8.2 | 6.6 | 5.8 | 4.2 | 12.4 | 8.5 |
| 790 CFCW | 7.1 | 8.3 | 3.2 | 3.4 | 3.5 | 3.2 |
| EZ Rock 104.9 | 9.7 | 9.7 | 18.5 | 14.0 | 7.1 | 9.5 |
| Team 1260 | 1.6 | 1.3 | .6 | – | 3.8 | 3.0 |
| The Bounce | 3.2 | NA | 3.3 | NA | 2.8 | NA |
| 630 CHED | 13.8 | 12.3 | 6.8 | 6.1 | 8.2 | 11.4 |
| Cool 880 | 4.5 | 4.7 | 3.3 | 5.4 | 3.3 | 4.1 |
| 97.3 K-Rock | 8.9 | 7.5 | 6.6 | 6.1 | 18.4 | 15.6 |
| CISN Country | 103.9 | & | 104 | 11.3 | 11.9 | 15.7 16.5 11.6 10.7 |
| 92.5 Joe-FM | 8.0 | 11.5 | 13.6 | 21.1 | 11.2 | 13.1 |
| The New 96-X | 7.3 | 9.6 | 8.5 | 8.1 | 4.5 | 7.8 |
| The CKUA Radio Network | 3.1 | 2.8 | 2.8 | 3.0 | 2.4 | 2.8 |
| Others | 5.5 | 6.1 | 6.1 | 5.8 | 5.3 | 5.0 |
Ottawa-Gatineau
% Share of Hours Tuned
(Mon.-Sun, 5a-1a)
Source: BBM S1 2005
| Station | A12+ Survey 1 ’05 | A12+ Fall ’04 | W25-54 Survey 1 ’05 | W25-54 Fall ’04 | M25-54 Survey 1 ’05 | M25-54 Fall ’04 |
| CBC Radio One | 10.5 | 10.4 | 8.5 | 7.8 | 7.7 | 8.6 |
| CBOF-FM 90,7 Ottawa-Gatineau | 3.3 | 3.2 | 3.4 | 2.9 | 3.2 | 3.1 |
| CBC Radio Two | 4.6 | 3.2 | 1.0 | 2.1 | 1.7 | 1.2 |
| Espace Musique 102,5 | 1.1 | 1.0 | .8 | 1.0 | 1.0 | .8 |
| Sports Radio 1200, the Team | 2.3 | 2.0 | .7 | .6 | 6.0 | 4.5 |
| 580 CFRA | 7.3 | 7.8 | 3.4 | 4.2 | 7.8 | 5.1 |
| CHEZ 106 | 6.4 | 5.5 | 4.2 | 5.5 | 13.2 | 9.3 |
| Couleur FM97.1 | 2.9 | 3.3 | 2.5 | 2.6 | 1.7 | 2.4 |
| Hot 89.9 | 7.0 | 6.3 | 5.7 | 3.9 | 3.3 | 4.1 |
| Rock Détente 94,9 Gatinea | 7.9 | 8.5 | 11.9 | 12.4 | 5.6 | 6.7 |
| KISS-FM | .2 | 3.8 | 5.3 | 6.8 | 2.9 | 3.4 |
| Oldies 1310 | 3.3 | 2.8 | 1.7 | 2.2 | 1.9 | 2.2 |
| Majic 100 | 10.3 | 11.6 | 16.8 | 18.4 | 7.4 | 8.5 |
| CJRC 11-50 | 3.2 | 3.6 | 1.9 | 1.6 | 2.2 | 2.2 |
| Y101 | 4.4 | 5.1 | 6.1 | 4.0 | 2.7 | 3.9 |
| 93.9 BOB-FM | 5.4 | 4.6 | 8.9 | 7.2 | 8.2 | 6.9 |
| 106.9 FM the Bear | 5.9 | 7.4 | 4.9 | 6.1 | 9.0 | 12.8 |
| Energie | 104,1 | 5.9 | 5.9 | 7.2 | 7.1 | 9.4 8.6 |
| Others | 4.9 | 4.2 | 5.2 | 3.5 | 5.2 | 5.7 |
Halifax
% Share of Hours Tuned
(Mon.-Sun, 5a-1a)
Source: BBM S1 2005
| Station | A12+ Survey 1 ’05 | A12+ Fall ’04 | W25-54 Survey 1 ’05 | W25-54 Fall ’04 | M25-54 Survey 1 ’05 | M25-54 Fall ’04 |
| CBC Radio Two | 2.2 | 2.5 | .5 | 2.3 | .9 | 1.4 |
| CBC Radio One | 16.4 | 17.3 | 12.6 | 12.2 | 11.6 | 13.5 |
| 780 KIXX | 3.8 | 4.1 | .9 | 1.6 | 1.5 | 1.6 |
| Q104 | 18.2 | 16.3 | 12.8 | 11.6 | 35.4 | 33.4 |
| Country 101 | 13.2 | 12.6 | 14.7 | 12.1 | 10.6 | 11.2 |
| Oldies 96 CHNS | 3.6 | 3.8 | 3.8 | 4.2 | 2.8 | 1.9 |
| C100 FM | 20.8 | 21.2 | 33.2 | 30.6 | 16.2 | 17.3 |
| AM920 CJCH | 3.9 | 3.4 | 1.4 | 1.4 | 2.1 | 1.9 |
| KOOL96.5 | 11.1 | 13.5 | 16.4 | 19.3 | 11.8 | 12.9 |
| Others | 6.7 | 5.2 | 3.8 | 4.7 | 7.1 | 5.0 |
