Chatelaine has teamed up with online content provider Microsoft Home Magazine (found at www.microsoft.ca/home) to produce a 32-page branded content feature called Holiday Helpbook. The Holiday Helpbook, a collection of tips, articles and advice from the editors of Microsoft Home, will be distributed via Chatelaine‘s December issue, slated to hit newsstands and mailboxes across the country by next week. Other partners on board include brands Intel, Hewlett-Packard, Xbox and Bell. A national online contest launching today and lasting until January 1, 2006 will also be promoted on the chatelaine.com, microsoft.ca and microsoft.ca/home sites with a prize pack consisting of swag from all partners.
‘Every year, our relationship with Rogers gets deeper and deeper,’ says Sue Borden, publisher of Microsoft Home Magazine. ‘This is for ‘broadband moms’ with kids at home. We’re really recognizing women as the CEOs of the home.’ Borden explains that the two brands decided to come together as their audiences were similar. ‘That synergy is important to us. We’re very excited to be working with like-minded properties.’ Holiday Helpbook has been produced yearly by Microsoft Home for three years. The deal was done direct.
