Chatelaine recipes unplugged
For busy cooks on the run, Chatelaine has launched a new service to make meal planning easier. The Chatelaine Wireless Recipe Alerts program delivers great dinner ideas as well as the lists of ingredient to create them, straight to cell phone screens. Kelly Granander, Chatelaine marketing associate, says although the service doesn't carry any ad content right now, there will likely be opportunities for marketers to get involved in the future.
Consumers can find out more about the program at chatelaine.com/mobile or register by texting 'recipe' to 568568 on their cell phone. Three text-message alerts are sent out each week and users are charged 25 cents by their mobile service provider for every Recipe Alert they receive.
For busy cooks on the run, Chatelaine has launched a new service to make meal planning easier. The Chatelaine Wireless Recipe Alerts program delivers great dinner ideas as well as the lists of ingredient to create them, straight to cell phone screens. Kelly Granander, Chatelaine marketing associate, says although the service doesn’t carry any ad content right now, there will likely be opportunities for marketers to get involved in the future.
Consumers can find out more about the program at chatelaine.com/mobile or register by texting ‘recipe’ to 568568 on their cell phone. Three text-message alerts are sent out each week and users are charged 25 cents by their mobile service provider for every Recipe Alert they receive.
