Seems the Toronto Star‘s fashion editorial team has been putting in some overtime. Sunday, March 5 sees the debut of the paper’s broadsheet-format, glossy magazine-stock fashion section entitled Fashion Extra. The glossy will be produced six times this year and, says group advertising director Cathy Wilson, will emphasize photography, layout and design. ‘This is an opportunity for the fashion team to ‘pump up’ what they do in the Thursday fashion section,’ says Wilson. ‘Some cosmetic advertisers won’t introduce new products on newsprint, so this will be of interest to them.’ Fashion Extra‘s inaugural issue is slated at a minimum eight pages and — upping the cachet — distribution is restricted to a targeted 180,000 Toronto Star subscribers with a minimum 75k household income. The glossy will be embedded within the Sunday edition of the newspaper and will publish for the months of April to May, and September through to November. Ad rates range between $15-36k, depending on placement and number of insertions.
