Pure magazine launched yesterday, hitting newsstands across Quebec. The mag, a sister publication to Shoppers Drug Mart vehicle, Toronto’s Glow, will be published by Rogers six times a year and distributed to 65,000 Optimum card bearers and on newsstands. The Quebec-only Pure bears an introductory cover price of $1.99 and advertisers already onboard include L’Oreal, Revlon and Maybelline, among others. Pure‘s content includes international beauty and fashion trends to health, lifestyle and cuisine ideas aimed at women in Québec. A one-page ad costs $7530.
