Transcontinental Media will debut a new consumer pub this fall entitled Canadian Smart Living, a mag focusing on consumer electronics and lifestyle. The new mag will be included as a reader premium in more than 200,000 subscriber and newsstand issues of other Transcon titles. Publisher Joe Tersigni says the new publication’s target is typically married or living with a partner, in their 30s or 40s with kids under 18 living in the home. Canadian Smart Living editorial aims to be more female-friendly, reflecting the trend that more women are making the purchasing decisions for consumer electronics. The magazine’s debut issue hits newsstands in early August. A holiday guide is slated for November.
