Avant magazine is set to make its debut in late September and is in search of luxury brands as partners. The new quarterly mag with a planned circulation of 150,000 will be distributed as an insert to high personal net worth (greater than 100k in annual personal incomes) subscribers of the National Post. Avant will explore trends in business, politics, arts and culture, travel and fashion. Mississauga, Ont.-based Exclusive Style Times Company, the publisher of Avant, is a two-year-old company that once published EST magazine, a regional, and similarly controlled circulation pub. EST has since been rebranded as Avant.
GM Jeffery Clarke says his company is searching for luxury brands in the categories of automotive, apparel, jewelry, cosmetics and alcohol for branded events tied to the Toronto Symphony Orchestra and the National Ballet of Canada. Plans are in place for Avant-branded wine receptions in waiting areas and lounges of Roy Thompson Hall and the Four Seasons Centre during certain performances in the fall and winter season. Sponsors will have the opportunity to display signage or showcase products via sampling. A full-page ad in Avant runs $17,960.
