Toronto’s Statements Media, which introduced dry cleaning advertising last summer, has come up with another innovative advertising medium. It’s a network of interior mini-billboards within the rooms of tanning salons across the Greater Toronto Area.
Says VP sales Joseph Magnotta, ‘These signs are comparable to those you would see within the washrooms of bars and restaurants, yet they have a more precise reach (because) people who tan are very image-conscious, typically young, and are active consumers who spend money to look good. These signs provide companies with a cost-effective way to reach this trendy demographic in a very intimate, one-on-one manner.’
After only three weeks in operation, Statements Media has signed an exclusive, contractually secured network of tanning salons and currently has more than 500 signs/faces. Meanwhile, the company is in the process of establishing another network in Montreal.
So far, two main advertisers have signed on: Yogen Fruz and an alcoholic cooler called Fruzzion. Magnotta cites average impression rates of 1,020 per sign per month. Ad rates range from $52/unit for one to 50 faces for one month (descending to $40 for six-month contracts) to $44/unit for more than 200 faces per month (descending to $32 for six-month contracts.)
www.StatementsMedia.ca
