The Toronto-based Cundari Group has added a social media practice. With Eli Singer as its managing director, the new department will work with such high-profile clients as the Royal Ontario Museum, Deloitte, BMW, Scotiabank, Four Seasons Hotels & Resorts, Subway and the Stratford Festival of Canada to leverage all up-to-the-minute communication platforms. These will include blogs, wikis, podcasts, and websites to create and deliver seamless social media experiences.
A graduate of Toronto’s Richard Ivey School of Business, Singer previously worked with Don Tapscott, co-author of Wikinomics: How Mass Collaboration Changes Everything and CEO of Toronto-based think tank New Paradigm.
Cundari has formed a special advisory council work with its new social media practice. Council members (all New York city-based) include: Kevin Bracken and Lori Kufner, of Toronto’s Newmindspace, an interactive art community based in Toronto and New York; blogging expert Brian Oberkirch, of Small Good Thing; and Todd Defren, of Shift Communications, who is widely credited with creating the first template for social media-optimized online newsrooms.
