Toronto-based Marblemedia is producing a North American version of the popular tween-targeted Cartoon Network UK series Skatoony (in French and English), which pits real kids aged 8 to 12 against cartoon characters in an animated quiz show format. Set to premiere on Teletoon in spring 2010, each week will present four rounds of wild game show challenges, with the final contestant taking everything in a race against the clock.
Marblemedia is also developing an accompanying interactive website for Skatoony and its characters, allowing kids to get involved in the fast-paced quizzing. ‘Our goal is to build on the success of this top-rated franchise and develop the brand for new audiences,’ says Marblemedia partner and executive producer Mark Bishop.
Marblemedia and Teletoon confirm that cross-platform ad opps are up for grabs in both web and TV initiatives.
