Extending the brand to what she knows best – TV – creator of YummyMummyClub.ca, CEO Erica Ehm of Erica Ehm Communications, is launching a new broadband channel today.
The new online platform, YummyMummyClub.tv, developed by Toronto interactive agency Hooplah, features branded entertainment experiences via bite-sized lifestyle programming on fashion, food, health, sex and work topics for the modern mom aged 25 to 54.
The playful, edgy, sometimes naughty new channel comes with social media tools so viewers can engage with each other and with the site, whether rating content or sorting through episodes for their favourite clips.
EEC is currently putting together an all-mom roster of seasoned reporters and hosts from across Canada, with Calgary Breakfast Television morning host Tara McCool already secured for the gig.
The online channel is also producing and hosting advertorial segments and series to connect sponsors with viewers. Media buyers looking to connect with the demo can also choose from pre-roll, post-roll and interactive ad units, as well as integrations of every ilk, all currently running on the new site, and handled through Toronto-based B-Scene Media.
