Mark Oct. 6 on your calendars. That’s the release date the Print Measurement Bureau (PMB) has just announced for its 2009 Fall study results – its first-ever biannual release designed to provide members with more frequent and current media and product data.
The twice-yearly releases contain the usual set of PMB media and marketing info spanning publication readership, generic media data, product and brand data, demographics, lifestyle and psychographic information.
‘Reactions to the move to biannual release has been very favourable across all sectors of the media industry,’ Steve Ferley, president of PMB, tells MiC. ‘All sectors recognize the need for data suppliers to be as current and up-to-date as possible with their deliverables. This move is intended to add frequency to the reliability.’
Released on two separate databases – the media and product database using a two-year rolling sample and the one-year product database using the most recent year of interviews – the PMB 2009 Fall two-year database is based on interviews from mid-2007 through mid-2009.
