It’s Advertising Week in Toronto and as such, there are an unusually high number of ad-world luminaries in the city for the week-long event.

Inspired by the Japanese presentation technique ‘PechaKutcha‘ – in which 20 slides are shown for 20 seconds each and the presentation is timed to match it –  MiC is sitting down with several of these thought leaders for a video interview series we’re calling ‘Five minutes, 5 things.’

Here, we sit down with MDC Partners founder and CEO Miles Nadal prior to his keynote presentation at Ad Week’s Launch Breakfast at the Design Exchange. In his five minutes, Nadal discusses the role of technology in advertising today, whether there is more media in MDC’s sights and how social media is a lot like sex.

Advertising Week is an initiative of the Institute of Communication Agencies (ICA).