rklostermann » Media in Canada

Ruth Klostermann

Contact Ruth by sending an email to rklostermann@brunico.com

Articles by Ruth Klostermann
News

Op-ed: ZO’s Touchpoints ROI Tracker optimizes market spend

ZO’s strategic resources VP Ruth Klostermann explains how a research project helps clients identify the power of individual consumer contact points, enabling the evaluation of competitive performance on a single metric – brand experience.